Tag: mobile commerce

Mobile commerce proves frustrating for consumers

| May 18, 2013

mobile commerce frustrating consumersReport highlights consumer complaints regarding mobile commerce

Mobile commerce has been showing promising growth around the world, but not all consumers have been won over by the prospects of mobile payments. Those that do support mobile commerce praise it for the convenience and efficiency it brings to both online and offline shopping. There are a growing number of consumers that consider mobile commerce to be time consuming and more difficult than necessary, according to a new study from Harris Interactive.

Businesses eager to embrace mobile payments

The study highlights the growing problems that consumers in the U.S. are beginning to have with mobile commerce. U.S. retailers and other merchants have been aggressively supporting mobile commerce, hoping to tap into the growing market of consumers with smartphones and tablets. In the scramble to appeal to mobile consumers, the mobile commerce platforms that many retailers are putting to use have apparently failed to meet the standards of customers. The study suggests that consumers are growing more frustrated with faulty platforms that disturb their shopping experiences.

Technical issues drive consumers away from mobile commerce

The study shows that approximate 68% of mobile consumers have attempted to purchase products from their smartphones or tablets, but 66% of these consumers have failed to do so due to the obstacles they have encountered with mobile commerce platforms. Many of these problems come in the form of poor network support. A slow Internet connection can effectively ruin a mobile commerce platform as connection problems can halt or duplicate transaction. Other technical problems have also proven frustrating for consumers.

Faster transactions could reclaim the favor of consumers

According to the study, some 47% of mobile consumers claim to have abandoned mobile commerce simply because transactions take too long. Businesses embracing mobile payments may do well to ensure that transactions are not time consuming so as to placate the concerns of consumers. This may require some retailers to make use of new mobile commerce platforms that are more capable of facilitating transactions over a better Internet connection.

ZooZ introduces new approach on mobile payments

| May 18, 2013

Combined Mobile Paymens and Mobile AdvertisingZooZ combines mobile payments and advertisements

ZooZ, a mobile payment startup, has some ambitious plans when it comes to mobile commerce. Consumers are becoming more integrated with mobile technology, which has made them prime targets for advertisements online. Because these consumers are showing a strong interest in shopping online using their mobile devices, advertisements designed to engage these consumers through such platforms have been quite successful in the past. ZooZ believes that it can increase click-to-buy conversions associated with mobile advertisements with its new mobile payments system.

In-ad payments could streamline mobile commerce

ZooZ has unveiled its new in-ad mobile payments system. The system is designed to work with visible banner advertisements, which are commonly found in a wide variety of mobile applications. When a consumer clicks on these ads, a ZooZ checkout window opens and prompts the user to enter their financial information. This information is used by ZooZ to processes financial transactions. Once this information has been stored, future purchases can be made with just a tap of the finger.

ZooZ aims for convenience

This new system is a spin on the increasingly common in-app purchases that have been swarming the mobile space. These in-app purchases are meant to encourage consumers to participate in mobile payments in some way. ZooZ believes that advertising and mobile commerce can be combined to create an effective mobile payments system that is both convenient for consumers and lucrative for the companies that rely on such systems.

Company could break new ground in mobile commerce field

ZooZ recently rose more than $2 million in its Series A funding, showing that it has acquired a significant amount of support from investors interested in mobile payments. The company has been working to break new ground in mobile commerce by offering innovative services that are yet uncommon in this sector. The company’s new in-ad mobile payments may be a good way to streamline mobile commerce and make it easier for consumers to purchase products they are interested in quickly and efficiently.