Tag: mobile commerce

Mobile commerce is influencing consumer behavior

The rise of mobile shopping is changing the way consumers behave in the digital space

Consumer behavior is beginning to have a significant impact on digital commerce. Many consumers are becoming more mobile-centric, relying on their smartphones and tablets to research and purchase products that they are interested in. A recent report from Forrester Research shows that merchants may have to begin focusing more heavily on the mobile space as a result, as mobile commerce is becoming a very powerful force in the retail space, especially as more consumers become comfortable with the concept.

More consumers are beginning to use their devices in physical stores

According to the report from Forrester Research, 82% of consumers in the United States make purchasing decisions while in a physical store, with 56% of these consumers using their smartphones to check prices online. The report also shows that the capabilities of mobile devices are also changing consumer behavior. When in stores, more consumers are beginning to scan barcodes with their mobile devices in order to read reviews and compare prices. Consumers are also scanning codes to take advantage of special deals being offered by merchants.

Loyalty programs may help secure the growth of mobile shopping

Mobile Commerce Research Mobile commerce has become a very significant concept for the retail industry. One-third of all e-commerce transactions made throughout the world are now done via a mobile device. A recent report from Goldman Sachs predicts that mobile commerce will account for nearly half of all e-commerce transactions made worldwide by 2018. As this sector continues to grow, loyalty programs may become much more important to retailers than they already are. Approximately 46% of consumers are more willing to provide personal information if they can make use of a loyalty program of some sort.

Consumers are less likely to share personal information outside loyalty programs

While loyalty programs may provide merchants with more information about their customers, these people have limits when it comes to the information they want to provide. Outside of loyalty programs, consumers are less likely to share personal information. This is something that retailers will have to keep in mind once they begin focusing more heavily on the mobile commerce space in the future.

Google launches Android Pay mobile payments service in the UK

Android Pay is now available in the United Kingdom

Google has officially launched its new mobile payments service in the United Kingdom. The company is looking to compete with others in the mobile commerce space with its Android Pay platform, which has found modest success in the United States. This is Google’s first entry into the mobile commerce market, of course, as it released its Google Wallet platform some years ago. The rapidly changing market has pressured Google to launch a new service, however, which is where Android Pay comes into play.

Mobile commerce is growing quickly in the UK

The United Kingdom is a very attractive market for mobile commerce. Many consumers in the country are using their smartphones to shop online and purchase products in physical stores, taking advantage of the services that are available to them. The Android Pay service is the latest such service, which can be used by those with accounts with most of the UK’s major banks and credit card issuers. A growing number of retailers are beginning to rely on mobile payments services as well, which is creating new opportunities for platforms such as Android Pay.

Android Pay continues to fight for a foothold in the mobile commerce space

UK Mobile Payments LaunchAndroid Pay was launched last September in the United States and Google notes that it has signed 1.5 million people up for the service every month since then. Despite this, however, Android pay has struggled to find a foothold in the country. While the service is equipped with effective security features, many consumers in the United States are still not comfortable with the concept of mobile commerce. This is not the case in the United Kingdom, where many people have shown favor with being able to pay for products with their mobile devices.

Google to face more competition in the UK

Android Pay has managed to attract significant support from businesses in the UK, but it will still have to compete with other, more established mobile payments services in order to find success. One of Google’s major competitors in this market is Apple, which launched its own payments service in the UK in July of last year. Samsung, another player in the mobile commerce field, is also coming to the UK with its own payment service in the near future, which will further increase competition.