Tag: mobile commerce technology

Television commerce envisioned by American Express

| November 26, 2012

television commerce

American Express sets sights on Television commerce

American Express has been showing a great deal of interest in mobile commerce recently, as have many other financial service companies around the world. Mobile commerce has been targeted as a promising way to spark economic activity in the retail industry as it provides more consumers with the ability to make purchases from wherever they are in the world. American Express has announced a line-up of partnerships with several media companies to explore a new realm of mobile commerce that is being called “Television commerce.”

New commerce venture aims to boost mobile shopping through TV shows

Television commerce is a relatively simple, though never before attempted concept. Essentially, consumers will be able to shop for products in real time while watching the TV shows they enjoy, without having to miss these shows in any way. Television commerce holds particular promise because it would allow for consumers to be engaged in a wide variety of promotions, such as being giving the chance to purchase an outfit they saw on one of their favorite TV shows.

American Express teams with FOX for new venture

American Express has teams with Fox Broadcasting Company to initiate Television commerce. The two companies have developed a new suite of mobile applications called FOX NOW that allow consumers to browse products found on FOX TV shows using their iPad. American Express customers with eligible cards will receive $35 credit if they purchase a featured product on FOX’s “New Girl” show. The partnership between the two companies will extend into 2013.

Television commerce may be a success if it can overcome challenges

Television commerce is a new venture and presents a variety of risks. Consumers may not be inclined to participate in Television commerce regularly if they are not offered significant deals, thus rendering the venture a modest success. There is a possibility that Television commerce could become a breakaway sensation, however, which could spark the developing of new T-commerce initiatives that aim to engage consumers thorough their favorite TV shows.

Mobile commerce to play major role in holiday shopping

| November 24, 2012

 

Mobile Commerce SurveySurvey highlights importance of mobile commerce during holiday season

Sybase 365, a mobile services and mobile commerce solutions provider, and the Mobile Marketing Association (MMA) have released the results on a new survey concerning the role mobile devices will play in the U.S. holiday season. Mobile technology has become rampantly popular in the U.S., and many consumers have smart phones and tablets that allow them to participate in mobile commerce. Consumers have been showing a great deal of interest in using their mobile devices to shop, bank, and pay for goods over the past few years, and this may come to a head during the 2012 holiday season.

87% of consumers to use their mobile devices to research products

According to the survey, which focused on 1,000 adult consumers throughout the U.S., approximately 87% of all consumers will be using their mobile devices to make purchase decisions during the holiday season. Many consumers will be relying on their mobile device to find out information on products that they are interested in, with other using their devices to find deals and net themselves significant savings that may only be available online.

50% of consumers to purchase products through their mobile device

The survey also shows that 50% of consumers will be using their mobile devices to make purchases, while another 61% claimed they would be willing to participate in mobile commerce if improvements to security and infrastructure were made. Currently, using a smart phone to make purchases at a physical store is a practice limited to consumers with NFC-enabled devices. These devices are rare, as are the point of sale terminals that are capable of facilitating mobile payments. Security has also been an issue that has put off many consumers.

Mobile commerce could gain momentum through the holiday season

Despite consumer concerns, mobile commerce is growing in the U.S. The holiday season is expected to provide the burgeoning industry with significant momentum, especially as retailers get a better understanding of how mobile commerce can impact their business during the busiest and most important time of year for the retail industry as a whole.