Tag: mobile commerce survey

The results of a recent poll have shown that those who use mobile most aren’t shopping with their devices.

Over the last few weeks, m-commerce security has been seeing a great deal of attention, but despite the tremendous changes that have been made in order to ensure that data remains protected when shoppers are making their purchases, consumers in Europe are still not considering their smartphones and tablets to be the ideal methods to use when they shop.

This recent survey was conducted in order to better understand European consumers and their mobile behaviors.

The company behind the poll was TechWeekEurope. It reached out to its readership in order to obtain their feedback in a number of different areas of m-commerce and to describe their opinions and behaviors over the most recent holiday shopping season. It aimed at understanding not only mobile behaviors, but those in the overall e-commerce sphere.

The m-commerce survey was performed following the very end of the Christmas shopping hype.

What it discovered was that a mere 10 percent of the respondents had used a smartphone or tablet for making the majority of their holiday purchases. In fact, m-commerce was ranked in fifth place when compared with the popularity of other channels where purchases can be made.

The most popular channel was the online shopping category, in which 43.8 percent of the respondents made the majority of their holiday purchases over their laptops or desktop PCs. On the other hand 25.6 percent of the participants in the survey said that they went to brick and mortar retail shops in order to make their Christmas shopping purchases. These were many times greater than the participation in m-commerce as a primary shopping method.

The m-commerce poll went on to discover that although the participants were from a highly tech-savvy demographic that was likely to use its smartphones and tablets comfortably and for a number of different purchases, they were not enchanted with shopping directly through their devices. This was unexpected, as it had been anticipated that those who use the devices most would be those most likely to shop with them.

Survey aims to shed light on the possible future of mobile commerce

Mobile commerce may be a rampant success now, but the future of the phenomenon is still unclear. Though consumers have shown great interest in mobile commerce, it is difficult to tell whether this enthusiasm will continue as the economies of the world change and greater security risks emerge in developed markets. Wedbush Decisions Metrics, a market intelligence firm, has released the results of a new survey that aims to shed light on what the future of mobile commerce may be, from the perspective of leading retail companies.

Retailers continue to show interest in mobile consumers

Retailers have taken to mobile commerce in an aggressive fashion, hoping to take advantage of the growing popularity of the concept. While many retailers have long relied on e-commerce gateways — websites that facilitate sales — more companies are adopting point of sale technologies that allow consumers to purchase products in-store with their mobile devices. Consumers are becoming more interested in mobile wallet platforms, which are applications that help facilitate mobile payments. The Wedbush survey notes that mobile commerce will be a significant growth driver for the technology marketplace, which is occupied by companies like eBay and Amazon.

Mobile wallets are a popular tool for consumers

The survey suggests that retailers consider mobile commerce as the next step in the ongoing evolution of e-commerce. The results of the survey show that mobile commerce is performing well in this regard, as consumer engagement is quite high, following a similar trend that emerged when e-commerce began growing in popularity. The survey shows that frequent shoppers are three times as likely to make purchases from their mobile device using a mobile wallet application than traditional consumers.

PayPal cited as most trusted platform

The survey suggests that PayPal has established a strong lead in the mobile wallet space. The company has long held a strong position in the commerce space and has been working to engage mobile consumers in an aggressive fashion. They survey notes that approximately 85% of consumers trust PayPal, making the platform one of the most trusted brands in mobile commerce currently.