Tag: mobile commerce study

Study highlights growth of mobile commerce in US

A new study from eMarketer, a market research and analysis firm, paints a promising future for mobile commerce in the U.S. Consumers throughout the country have been growing more acclimated to the concept of mobile commerce as they become more exposed to it. This exposure is due to the numerous companies and organizations that are pushing to establish dominance in the mobile commerce field, providing these consumers with access to platforms and services that can be used to make mobile payments. The study suggests that mobile commerce will soon account for a significant number of retail sales within the U.S.

Consumers becoming more comfortable with mobile shopping

Mobile commerce has been showing the most growth in the retail industry. Consumers are beginning to use their mobile devices to shop for and purchase products, considering this  practice to be significantly more convenient than conventional forms of commerce. As such, the demand for mobile payments services has been on the rise and many retailers have shown their eagerness to oblige.

25% of retail sales will be mobile by 2017

According to the study from eMarketer, mobile sales in will account for 25% of all online retail sales by 2017, more than double that recorded in 2012. The study shows that mobile commerce has grown rapidly since 2012, prompting an 82% increase in mobile sales over that time period. By 2017, mobile commerce is expected to generate more than $108 billion in retail sales, much of which will come during the holiday shopping season.

Mobile commerce services becoming more accommodating to consumers

Mobile commerce is currently experience arise to fame that is similar to that seen in mobile technology itself. As consumers become more familiar with mobile commerce, they are beginning to provide feedback concerning the improvements they wish to see introduced into their favored payment platforms. As such, the companies and organizations investing in mobile commerce are beginning to develop platforms that are more secure and easier to use, attracting even more interest from consumers throughout the country.

The results of a recent study have indicated that Apple smartphone users shop over applications the most.

Arbitron has just released the results of its most recent marketing research study, and has revealed that when it comes to m-commerce apps, iPhone owners are using them much more often than Android smartphone owners.

The difference in the proportion of device owners who are using these apps is a considerable one.

The study showed that 67.5 percent of iPhone owners also use m-commerce apps, when compared to Android smartphone owners, among whom only 43. 9 percent use these applications. This could suggest that for companies with apps, iPhone customers may be their sweetest plum.

There was also a difference in the amount that the device users were spending over m-commerce apps.

Among iPhone users, the average number of m-commerce trips over apps every month was 35. Moreover, they spent an average of 105.5 minutes shopping using their smartphones every month. On the other hand, Android smartphone users went on an average of 29.5 virtual shopping trips every month, during which time they spent an average 87.6 minutes on the task.

The report on the results of the survey did not suggest any conclusions as to why this difference exists between the m-commerce app usage habits of iPhone owners and those of Android smartphone owners.

There has been third party speculation that while there are about the same total number of apps available in both formats, there may be more m-commerce apps that are available exclusively for Apple devices. Moreover, there has been a trend of releasing some apps over iOS first, with a wait time of several weeks or months before an Android option becomes available. Instagram has been used as a well known example of this trend, as there was an 18 month wait for Android users after iOS users were already enjoying the application.

That said, this data was not included in the Arbitron research, which examined only the m-commerce app usage habits. It did not go on to investigate what might be the causes behind those behaviors by each type of device user.