Tag: mobile commerce security

Study highlights consumer wants concerning mobile commerce

| August 6, 2013

Study sheds light on the factors that influence participation in mobile commerce

Market research firms iModerate and uSamp have released a new study concerning consumer motivations and preferences when it comes to mobile commerce. With mobile commerce beginning to become a very prominent part of society, it is becoming more important for businesses to understand why consumers choose to participate in mobile payments. The study aims to shed light on the various factors that influence whether a consumer with make a mobile purchase or not.

Many consumers want a better experience and more security

According to the study, customer experience and security are two of the most prominent issues that consumers are concerned with when it comes to mobile commerce. Because mobile commerce involves shopping from a mobile device, consumers are often confronted with websites and commerce platforms that are not optimized for mobile use. This leaves consumers with a poor experience and makes them unlikely to participate in mobile commerce in the future. Because mobile commerce deals so much with financial information, consumers also want to ensure that the platforms they use are secure and can protect their information from exploitation.

Mobile Commerce StudyConsumers spend more through mobile commerce

The study also shows that consumers that participate in mobile commerce are more likely to spend money than those that do not. On average, these consumers spend $500 more than those that do not make mobile payments. The study shows that the majority of the money spent by those with smartphones has to do with entertainment. Tablet users tend to spend more money on books and similar media.

Consumers want to spend money more easily

Consumers are becoming more vocal about the improvements they want to see introduced to mobile commerce. The study shows that many consumers want to see better and less confusing features introduced into mobile commerce platforms. If platforms found a way to provide consumers with a better experience, users are expected to spend significantly more money through these platforms than they have in the past. Overall, the study shows that consumers want to be able to spend money more easily.

Mobile payments in China to reach $1.45 trillion by 2015

| July 31, 2013

Chinese mobile payments gain momentum

Mobile payments in China are set for explosive growth over the next few years. A new report from the Internet Society of China shows that consumers are becoming more involved in mobile commerce, showing favor for shopping online with their mobile devices. These devices represent convenient access to goods that consumers are interested in and provide them with the ability to purchase these products wherever they are and at any time.

Consumers show strong interest in mobile commerce

The report predicts that Chinese mobile payments will surpass $1.45 trillion by 2015. The strong growth is partly due to the proliferation of smartphones and tablets. These devices have become an integral part of the lives of many Chinese consumers and are used regularly for business and entertainment. As mobile devices began to play a bigger role in society, businesses began taking note and retailers took steps to embrace mobile consumers and cater to their needs.

China mobile payments gain momentumAddressing security concerns draws in more consumers

In 2012, online transactions in China grew by 66%. The report shows that consumers have been showing more interest in mobile payments because of the level of support this kind of commerce has been receiving from retailers and financial service firms. These organizations have been paying strong attention to the security concerns that consumers have in regards to mobile commerce. Better security features means that consumers are more comfortable with participating in mobile commerce.

China may serve as a powerful example on the mobile payments front

Mobile payments in China are expected to continue growing for the foreseeable future. Mobile commerce services are becoming more capable of handling the needs of consumers, making these services more attractive to consumers overall. China is quickly establishing itself as a leader in the mobile payments front, showing that this sector is more than just a passing fad for consumers and retailers. For the time being, mobile payments have become an ideal way for businesses to adapt to a new generation of tech-savvy consumers.