Tag: mobile commerce security

Mobile payments gain momentum in the US

| November 4, 2013

Smartphone users in the US adore mobile payments

The Credit Union National Association has released the results of a new survey that show mobile payments are gaining ground in the U.S. Mobile payments have been growing more popular among consumers for the past few years, but exactly how popular this new form of commerce has become is an oft debated topic. Many people favor the convenience associated with mobile payments, but have concerns regarding the safety of their financial information. The new survey aims to shed some light on the issue.

More than half of smartphone users participate in mobile commerce

According to the survey, more than half of smartphone users in the U.S. have made mobile payments. The survey defines mobile payments as any transaction made with a mobile device and shows that the majority of people making mobile payments praise the convenience of being able to purchase products from their smartphones. The majority of those making mobile payments spend more than $30 on average per purchase, suggesting that people are more willing to spend money when participating in mobile commerce.

U.S. Mobile Commerce on the riseSecurity remains a top concern for many consumers

Security remains a major concern for those interested in mobile payments. Some 77% of respondents claimed that the security of their financial information was a top priority. Security concerns often determine whether a person will make a mobile payment or not and the survey suggests that most consumers tend to be cautions when it comes to spending money through a mobile device.

Consumers expected to grow more interested in mobile payments over time

Despite the concerns surrounding mobile commerce security, more consumers are showing an interest in shopping online. The availability of mobile Internet access has made it easier for consumers to shop online using the smartphones and tablets, thereby exposing them to mobile commerce initiatives coming from retailers and other businesses. Consumers are expected to continue growing more fond of mobile payments as better services become available to them, especially if these services can help placate fears regarding security.

Mobile commerce sees promising growth in the UK

| September 18, 2013

Report highlights growth of UK mobile commerce

A new report from Capgemini, a business consultancy firm, and IMRG, an online retail association based in the United Kingdom, show that mobile sales in the UK grew by 133% year on year in August. The report shows that mobile sales reached more than $1.8 billion in this time, representing major growth in the field of mobile commerce. In the United Kingdom, more consumers are opting to shop and make purchases using their smartphones and tablets as more comprehensive mobile commerce services become available.

Online sales grow 18% in August

In general, online sales in the United Kingdom grew by 18% in August of this year, reaching over $7 billion. Consumers appear to prefer traditional forms of online shopping, such as buying products from home using their computers, but a growing number of people are showing interest in mobile commerce. Smartphone and tablet adoption is on the rise, which is one of the factors contributing to the growth of mobile commerce. Another factor has to do with the increased focus that retailers are putting on mobile consumers.

Mobile Commerce on rise in UKRetailers seek to engage mobile consumers

Many UK retailers have been making major revisions to their websites to be more accommodating to mobile users. These retailers are attempting to optimize the mobile shopping experience, encouraging consumers to make purchases using their mobile device. A good experience with mobile commerce is likely to ensure consumers continue making mobile purchases. In the past, poor mobile commerce experiences have kept consumers away from mobile shopping on certain platforms.

Security fears seem to be mitigated

Consumers in the UK appear to be growing more confident in the security associated with mobile commerce as well. Security has long been one of the most challenging issues of the mobile commerce sector. Consumers often express concerns regarding the safety of their financial information, but retailers and mobile commerce firms appear to be providing higher levels of security to allay any sense of fear that consumers may have.