Tag: mobile commerce security

Security and privacy are big issues in the mobile commerce space

| March 10, 2014

SAP suggests that security and privacy are two of the most significant problems in the mobile sector

Software firm SAP sees security and privacy as two major issues when it comes to using big data in the mobile sector. Big data is a term that is used to identify the large amounts of unstructured data that businesses accumulate. This data is comprised of information regarding consumers and is typically collected by retailers without the express consent of customers. Security and privacy have become very controversial issues in recent years, partly due to the fact that people are becoming more reliant on mobile technology in their daily lives.

Survey shows that big data continues to be a high value resource for retailers

According to a recent survey conducted by SAP, many mobile industry groups believe that big data and retail go hand in hand. The survey shows that some 36% of industry groups believe that real-time offers coming from retailers engaged in the mobile commerce space will drive up the value of big data. This data is often used to design more effective marketing strategies and connect with consumers more aggressively.

Personal information is often collected from consumers without express consent

Mobile Commerce and Mobile SecurityThe problem with big data, however, is that much of it is acquired without consent. Consumers often visit websites where they can shop online and in doing so they typically agree to have their information collected but are never made aware of such an agreement. This can quickly become a serious problem for retailers as consumers become more concerned over their own privacy and how their personal information is being used by businesses.

Mobile operators and banks may offer ideal mobile payments support

The survey from SAP does not focus entirely on security and privacy, of course. The survey shows that many mobile industry groups have high hopes for mobile commerce in the future. Many of these groups believe that mobile network operators are ideally positioned to provide effective mobile payments platforms for consumers. Banks are also considered to be well situated to address many of the security issues that exist within the realm of mobile commerce due to the numerous regulations they must comply with.

Voicekey to develop new mobile commerce platform in the UK

| February 20, 2014

Voicekey wins contract from UK government concerning development of new m-commerce platform

Mobile Commerce - Contract AwardedVoicekey, a developer of biometric security solutions, has been awarded a commercial contract from the United Kingdom’s Technology Strategy Board. The contract represents the second phase of a mobile commerce initiative in the United Kingdom. During the first phase, Voicekey was able to introduce new technologies and security features to the mobile space. The second phase will focus on the development of a market-ready mobile commerce solution that will be easily accessible to consumers as well as secure.

UK consumers are becoming more interested in comprehensive m-commerce services and platforms

Consumers throughout the United Kingdom have become very interested in the concept of mobile payments and purchasing products from merchants using only their mobile devices. Many consumers have encountered troubling problems with the mobile commerce platforms that they use on a regular basis, however. Lackluster security has put consumer’s financial information at risk of exploitation and poorly designed platforms have created an unfavorable experience for many people. The demand for easy to use, well developed, and secure platforms has been on the rise.

Merchants and consumers are somewhat reluctant to engage in the mobile commerce space

Voicekey aims to address that merchants and consumers have when it comes to mobile commerce. For consumers, accessibility has become a serious issue. Many platforms make use of NFC technology, but few people actually have the NFC-enabled mobile devices needed to use these platforms. For merchants, security is a major issue. Merchants are also somewhat uncertain about the potential revenue growth they could see by engaging mobile consumers more aggressively.

Platform expected to be equipped with biometric security technology but will not be based on NFC technology

Voicekey is expected to develop a platform that will address many of these issues. The platform is likely to make use of the company’s biometric security technology, alleviating some of the security concerns that merchants and consumers have. The platform is also expected to be more accessible to consumers without NFC-enabled devices. The platform may use NFC to some extent, but it will not be entirely based upon the technology.