Tag: mobile commerce predictions

Mobile commerce will be huge on Cyber Monday 2013

According to a recent comScore report, online shopping this year will be bright for smartphones and tablets.

comScore has, once again, released its predictions for the holiday shopping season, and for its predictions of 2013, it has pointed out that mobile commerce is going to have a very bright opportunity, particularly on Cyber Monday.

Although there is a shorter season this year, when compared to last year, the decline should be only “slight”.

Although many have wondered if the fact that there is nearly a week – 6 days – less this shopping season from this Thanksgiving to Christmas, when compared to last year, comScore believes that there will be only a “slight decline” in the overall growth rate that will be experienced in a typical year. Moreover, it has predicted that when compared to the powerful sales that are experienced over mobile commerce and online shopping, this decline will even be noticeable.

Once mobile commerce has weighed in, it is likely that the year over year growth will be 14 to 17 percent.

Mobile Commerce - Cyber Monday 2013comScore’s predictions have shown that this will allow mobile commerce to reach its highest percentage ever achieved out of the total online shopping, this year. The figures that they are predicting are that smartphone and tablet based sales will represent 12 to 13 percent of online shopping, and that the spending will near $10 billion for the last quarter of this year.

Mobile commerce has already reached record high percentages of total online spending within the last three quarters of the fiscal year, this year. It is being anticipated that this trend will keep up for the remainder of 2013 and that it will leap beyond last year’s total digital commerce spending, which was 11.3 percent.

According to the report from comScore, “We have seen that in periods of concentrated consumer activity, a greater number of people are likely to engage in emerging behaviors, such as mobile commerce.” Taking into consideration the fact that this short shopping season has six fewer days than it did last year, the analytics firm has predicted that purchasing will be far more concentrated and will therefore expand the need for tools such as smartphone and tablet based shopping.

Mobile commerce accounts for 17.4 percent of online shopping revenues

The contribution of personalization has made a considerable difference in the channel’s popularity.

According to a whitepaper that was recently released by Medio, this year, mobile commerce is contributing 17.4 percent to the total online shopping revenues, and that is only expected to rise.

The report went on to predict that the channel will represent 25 percent of online revenues by 2017.

Medio pointed out that retailers are finding mobile commerce to be appealing in a number of ways, and these are helping to make it more effective so that they can generate more revenues by way of smartphone and tablet shoppers. It stated that the channel gives companies the chance to collect a considerable amount of useful data from consumers. Though the majority have yet to figure out how to use this information to its greatest potential, there remains a significant amount of value that can be pulled from big data.

The mobile commerce whitepaper showed that real-time tools and predictive analytics assist in personalization.

Mobile Commerce RevenueIt showed that the information gleaned through mobile commerce can, in turn, be applied to personalizing the experience offered by the retailer to encourage the consumer to shop for the first time, and to return once more when similar products are needed.

In terms of personalization and its importance, the whitepaper stated that “A search for a product might begin on a smartphone, while order fulfillment is finalized on a PC or tablet. Being able to identify the same user across devices is necessary to create a personalized relationship; the foundation of sophisticated and intelligent user segmentation starts with being able to deduce when two users are in fact the same person.”

Mobile commerce does not typically allow for the use of cookies. Therefore, to compensate for that, it is important for companies to use advanced customer segmentation, said the whitepaper. This requires the use of matching algorithms with greater sophistication. This practice uses a form of predictive analytics, which can assist in targeting users more effectively, at the times that they are most likely to be interested and receptive to product information, discount opportunities, and calls to action.