Cyber Monday the most successful day in retail history
Cyber Monday has come and gone and left the retail industry rejoicing what has become one of the most successful holiday shopping weekends ever. Retailers saw record sales on Cyber Monday as shoppers flocked to e-commerce sites to make purchases online. According to IBM Digital Analytics Benchmark, online sales this year rose by 30% over what they had been on Cyber Monday in 2011. IBM suggests that Cyber Monday has become the most successful online shopping day the retail industry has ever seen.
Consumers flock online for major deals
Consumers did not just use their computers to buy products online, many of them also turned to their smart phones and tablets. Mobile devices accounted for a significant portion of the sales that retailers saw on Cyber Monday. Indeed, many retailers sought to engage consumers through various mobile commerce efforts that offered deals specifically to those that made purchases using a specialized application or a smart phones or tablet.
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Mobile sales soar due to the efforts of retailers
Part of the success that retailers saw through their online platforms comes from the fact that they did not actually wait until Monday to begin providing deals. Traditionally, retailers wait until Cyber Monday arrives to begin offering online-only deals. This year, however, many decided to introduce these deals on Thanksgiving and Black Friday, hoping to take advantage of the holiday shopping buzz. This proved especially successful among mobile consumers who were eager to use their devices to find products they were interested in.
Consumers still have time to benefit from mobile commerce initiatives
Though the most significant holiday shopping weekend of the year has come to an end, mobile commerce is still expected to play a major role in the remainder of the holiday season. Consumers have plenty of time to continue shopping before Christmas arrives and they will also be able to take advantage of the deals offered by retailers as that day draws nearer.