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Tag: mobile commerce platforms

PayPal expands to the Middle East

| November 17, 2012

 

PayPal teams with Aramex to enter the Middle East

PayPal has announced the launPaypal dealch of new operations in the Middle East. The move comes in the wake of reaching an agreement with Aramex, a logistics and transportation solutions provider. The two companies will work together to boost mobile commerce in the Middle East region, hoping to tap into the burgeoning market that exists there. PayPal will provide support to the Aramex Shop & Ship service, which is a shopping platform designed to make shopping easier in the Middle East for consumers from outside the region.

Middle Eastern market holds promise for PayPal

PayPal has many ambitious concerning mobile commerce, especially in emerging markets throughout the Middle East. The company had, in the past, been interested in promoting NFC technology as a way to facilitate mobile transactions. In 2011, PayPal abandoned NFC technology in favor of other pursuits in mobile commerce, such as developing its own credit card reader that can be attached to mobile devices. By teaming with Aramex, PayPal may now be able to make its ambitious concerning mobile commerce in the Middle East a reality.

Middle Eastern consumers have yet to be won over by online shopping

Mobile commerce has become exceedingly popular in North America and Europe, but is still in a stage of infancy in the Middle East. More consumers in this region are beginning to obtain mobile devices and showing interest in participating in mobile commerce. The penetration of smart phones and tablets, however, is still low, thus limiting the reach of any mobile commerce initiative. Mobile technology has established a strong foothold with Middle Eastern consumers, however, so it may just be a matter of time before mobile commerce begins building momentum in the region.

Aramex platform may be ideal for PayPal initiative

PayPal is keen to bolster the online presence of Middle Eastern businesses, both large and small. In doing so, the company believes that mobile commerce will attract the attention of consumers throughout the region. The Aramex Shop & Ship platform is expected to help in this endeavor as it makes mobile shopping more convenient for those with smart phones and other mobile devices.

Mobile commerce platforms may be seriously flawed

| November 10, 2012

 

Mobile commerce security a cause for concern

Security is becoming a mamobile commerce secruity concernjor issue, especially as people around the world begin to rely more heavily on mobile technology to function in society. Security is becoming a major concern in regards to mobile commerce. As consumers become more reliant on their mobile devices, they are beginning to become more enthralled with the concept of using these devices to make purchases. This growing interest has lead many technology and telecommunications company to begin developing mobile commerce platforms very quickly, which could be leading to fairly serious security problems that could put the financial information f consumers at risk of exploitation.

Mobile wallets being produced at break-neck speeds

Mobile commerce platforms, often called mobile wallets, have been in development since early 2011. Google is one of the companies that first introduced one of these platforms, which came in the form of the now popular Google Wallet. Several other companies, both large and small, have produced similar platforms, with some companies working on releasing numerous variations of the same platforms they have already released. The companies interested in mobile commerce are eager to ensure that their position in the burgeoning mobile commerce industry is secured.

The speed at which mobile wallets enter the market may hint to their inherent security flaws

Elephant Talk Communications, an international telecommunications business, believes that the rampant pace at which these companies are releasing mobile commerce platforms is leaving room for serious security risks that could damage the finances of consumers. The company suggests that the more a company focuses on the speed of producing these platforms, the more likely they are to overlook serious security faults. Thus, insecure platforms could be released to the global market, which could then be easily exploited by hackers.

Companies may not be taking time to ensure the security of their mobile commerce platforms

Currently, mobile commerce hinges on NFC technology. The technology allows for the transmission of digital information and makes mobile wallets effective commerce tools. NFC technology is often criticized for its lackluster security features, but the problem may instead lie with mobile wallets themselves. If companies are not taking the time to ensure that their platforms are secure, mobile commerce could see serious delays in adoption around the world.