Tag: mobile commerce platform

Mobile commerce campaign from Lord & Taylor’s brings print to life

This smartphone marketing strategy brings digital capabilities into the real world.

The Lord & Taylor’s smartphone app now gives consumers the ability to use their devices to scan print ad photos to be able to learn about them and purchase them over mobile commerce, without ever having to visit its website.

The goal of this smartphone shopping strategy is to engage customers and boost sales.

The retailer is aiming to boost the engagement that they achieve with their customers, while they encourage a larger number of sales over mobile commerce through the use of the standard, traditional form of print advertising that has nearly always been used. The parent company of Lord & Taylor’s, the Hudson’s Bay Co. (HBC), had implemented its mobile app back at the start of this year. Now it gives consumers the opportunity to scan the pictures that they see in print, using their smartphones, so that they can purchase those products right away.

This mobile commerce strategy stops shoppers from having to go to the retailer’s website to look up the item.

The point is to provide a more seamless experience and reduce the number of steps that are required in order to make a purchase. Instead of requiring a consumer to remember what they saw in a print ad and take the additional steps to actually look it up and buy it from the website, later on, they can make the purchase right away with their smartphones, eliminating that extra step.Mobile Commerce - Lord & Taylor

According to Ryan Craver, the HBC senior vice president of corporate strategy, this m-commerce move is “about making everything in the store shoppable off someone’s mobile phone.” He went on to add that being able to engage customers who already find a product in an ad to be interesting is among the most vital goals in the current marketplace.

Being able to make purchases over a mobile commerce platform gives customers the ability to instantly follow through with the inclination that they feel when they are interested in a product that they see in an ad that has been printed in an ad circular, a newspaper, or even in a magazine. Craver pointed out that if consumers need to wait before they act, retailers risk losing a sale.

Mobile commerce platform launched for enhanced shopping experience

Acme Tools has announced that it will be using IBM’s products to make shopping easier for consumers.

Leading authorized tools and equipment retailer, Acme Tools, has recently announced that it has launched the mobile commerce version of its website, to make it easier for consumers to be able to shop for what they need using their smartphones.

This new platform is designed to provide the company’s customers with a seamless shopping experience.

The mobile commerce platform, itself, was developed by BlueSky Technology Partners. It has been created in order to leverage the IMB WebSphere Commerce investments that Acme Tools has already been making for its site on the standard web. The purpose is to make sure that customers will be able to browse, compare, and purchase the products that they want, no matter where they are and what device they prefer.

Mobile commerce traffic and sales are rapidly growing in importance, according to an IBM study.

By the last quarter of last year, smartphone and tablet based traffic was making up almost 35 percent of all traffic that was being generated online. Year over year, this represented an increase of about 40 percent. Furthermore, sales made over these smaller screen devices made up almost 17 percent of all online sales, which represented a year over year increase of 46 percent over 2012’s figures.Mobile Commerce Platform launched

The smartphone friendly site was created specifically to help to lower the necessary load time and to help to improve the overall user experience. It was designed to be easier to search, browse, and buy on a device with a small screen, a slower internet connection, and a touch screen keyboard.

Users that are registered with the site will be able to use cross platform features, which include saving to a wish list. This allows people to be able to add items at their convenience, and then checkout later on when they are ready. It also helps to appeal to the many people who like to browse over mobile commerce, but make their final purchase over a desktop or laptop device because of the greater ease of using a keyboard, a larger screen, and greater security.