The company has make a significant push to try to carve out a greater slice of the mcommerce pie.
InMobi is betting on the idea that its seamless mobile commerce experience will be popular enough that it will start to make a bigger name for itself within this market space, despite stiff competition from industry giants such as Google and Facebook.
The company develops and places ads for some of the largest brands in the world.
Among the brands for which ads are being created and placed by InMobi are Unilever and Samsung Electronics. These ads aren’t placed on the regular internet, but are instead positioned on mobile apps and sites so that they will be found directly in front of the consumer no matter where they are or when it is. Now, InMobi has decided to expand its presence by stepping into the mobile commerce enabling sphere in a way that is somewhat similar to what Just Dial Ltd. has been doing for a number of businesses.
Companies are starting to realize that mobile commerce is no longer an optional online feature.
As a growing number of shoppers worldwide start turning to their smartphones to purchase products, it is also becoming increasingly obvious to companies and brands that mcommerce is a necessity if they want to be able to stay ahead of the competition.
InMobi is now working with brick and mortar retailers, ecommerce companies such as eBay, hotels, and other types of businesses in order to help them to be able to make their place in the rapidly growing and evolving e-commerce world that exist on the smaller screens of smartphones and tablets.
Aside from that strategy, the company also generates revenues by helping to drive the downloads of participating mobile apps. According to Piyush Shah, the vice president of products at InMobi, “It’s the right time for us to double down on the mobile commerce space given the pace at which commerce is shifting to mobile.”
Within the next three to four years, Shah stated that the mobile commerce portion of the business will be making up about a third of InMobi’s sales.
Shopgate successfully acquires MagCorp, gaining access to Magento
Shopgate, a prominent mobile commerce platform, has announced the completion of its first acquisition. The company has successfully acquired MagCorp, developers of the open source e-commerce platform Magento. The platform has become quite popular among merchants looking to engage consumers more effectively. With its acquisition of MagCorp, Shopgate will gain access to the company’s talent and current line of products, including the Magento platform, which may help Shopgate expand its presence in the mobile commerce field.
Mobile shopping is becoming a priority for retailers
Mobile shopping is becoming quite popular throughout the world. Consumers are beginning to use their smartphones and tablets to purchase products online rather than shop from home on their computers. As consumers become more mobile, retailers must adapt or risk becoming irrelevant to a new generation of shoppers. As such, merchants have been turning to companies like Shopgate and MagCorp to find the tools they need to participate in mobile commerce more effectively, thereby increasing consumer engagement.
Shopgate continues to show promising progress in the mobile field as retailers look to engage a new generation of consumer
Shopgate allows merchants to build their own mobile store fronts. This is not a unique service, but Shopgate claims that it beats out the competition through its integration of popular web-based e-commerce platforms, like Magento. Using Shopgate, merchants can quickly establish a mobile presence that is ready to handle mobile shoppers. Using services such as Magento makes Shopgate’s appeal stronger as such service streamline the mobile commerce process for merchants.
Acquisition of MagCorp may help bost Shopgate’s presence in the competitive mobile commerce space
Shopgate has plans to expand the adoption of Magento. The company will promote the Magento platform among existing and potential clients in order to further its presence in the mobile commerce field. Shopgate currently represents more than 5,200 online shops and some 4,200 native shopping applications for iOS and Android platforms. As Magento becomes further integrated with Shopgate, the company expects that its mobile ventures will continue to attract strong attention from retailers looking to engage in mobile commerce more aggressively.
