Tag: mobile commerce news

Social media trends are leading to new opportunities in mobile commerce

| July 29, 2015

Appearance anxiety is changing the way people shop online

Appearance anxiety is having an effect on the way people, particularly young women, shop. Social media has become overwhelmingly popular among Millennials, many of whom enjoy sharing pictures of themselves online. This is beginning to change the way young women shop online, however, especially when it comes to fashion. Many Millennials are becoming concerned that they will look too stale if they have a limited wardrobe. Appearing in multiple pictures wearing the same or similar clothing as others is leading to an increase in shopping.

Millennials are becoming more interested in shopping due to what they see on social media platforms

This is called the “Instagram effect” and it may be good news for retailers. Because Millennials are feeling more pressure to diversify their fashion, they are beginning to shop more frequently, especially online. For retailers involved in mobile commerce, this trend could lead to new opportunities in the social media space. Many retailers are beginning to use social networks to try and sell products. This is often referred to as “social commerce” and it could have a major impact on the way retailers connect with consumers in the future.

Retailers may need to focus more on engaging the mobile commerce space

Social Media - Mobile CommerceThere is a risk in this, however, as retailers may give up more of their marketing and promotional capabilities to social media platforms. These platforms are beginning to play a larger role in the mobile commerce space, with several platforms introducing “buy buttons” that make it easier for consumers to purchase products online from their mobile devices. As Millennials become more influenced by what they see on social media sites, these buy buttons are gaining more popularity.

Retailers and social media companies will have to work together

Mobile commerce is well on its way to becoming a mainstream success with significant economical influence. As social media platforms begin to play a larger role in this space, retailers will have to become more conscious of how emerging trends are affecting the shopping behavior of consumers. They will also have to find a way to work effectively with social media companies in order to engage consumers.

HP taps Carta for new mobile payments initiative

| July 27, 2015

Carta Worldwide to provide HP with efficient and secure mobile payments technology

Hewlett-Packard (HP) has chosen Carta Worldwide, a developer of transaction technology, to deliver new mobile payments services to its customers. These services will be delivered to those in Europe, Africa, the Middle East, Asia, and Canada. Carta’s cloud-based payments and tokenization technology will be used to help HP meet the growing demands for mobile payments support that are coming from consumers. This technology may also introduce more security to the payments sector.

Tokenization may help make mobile transactions significantly more secure

HP suggests that Carta is one of the only companies that is capable of offering everything its customers need for convenient and secure mobile payments. The company’s tokenization technology, in particular, is considered quite robust, and may provide consumers with a greater sense of security when it comes to making a transaction with their mobile devices. Tokenization involves using digital tokens in place of financial data, and these tokens can be used to authenticate a transaction.

Mobile payments continue to gain prominence among consumers and businesses alike

HP - Mobile Payments TechnologyMobile payments are becoming more popular among consumers, but many people still have concerns about the security of making a transaction with a smartphone or tablet. These security concerns have slowed the adoption of mobile payments among consumers as well as retailers. Companies like Carta and HP have been looking for ways to lay these security concerns to rest and cloud-based payment systems combined with tokenization may be an adequate solution to this problem.

Carta intends to provide HP with future-proof technology that will allow it to compete more aggressively in the mobile commerce space

Carta’s services allow its customers to quickly deploy a wide range of mobile payments solutions. The company believes that its technology will provide HP with a “future-proof” roadmap for its plans in the mobile payments space. HP will, of course, face competition from other companies that have their own interests in mobile commerce, but providing consumers with a safe way to purchase products with a smartphone may win the company some significant favor.