Android Pay may be on the way sooner than expected
Google may have plans to launch its new mobile payments service, Android Pay, sooner than expected. According to a notice sent to some of Android Pay’s retail partners, such as McDonald’s, employees are being trained to understand what mobile payments are and how to assist customers making such transactions. These notices suggest that Android Pay will actually become available on August 26 or very shortly thereafter, but there is no telling whether or not Google’s new service will find success.
Google has had trouble with mobile payments in the past
Google already has a position in the mobile payments market, having launched its first platform, Google Wallet, some years ago. The Wallet platform experienced a turbulent launch, with some security issues leaving consumers wary of the concept of mobile transactions. Google has been working to improve the Wallet service and it has begun to generate momentum among consumers, but the company may be showing more priority for Android Pay in the future. Google does not have plans to kill its Wallet service, however, and both services are likely to work alongside one another.
Android Pay already has significant support
Android Pay already has significant support in many parts of the United States. Once launched, the service will be accepted in more than 700,000 stores throughout the country. Transactions and financial information will be protected by biometric technology, with a user’s fingerprint serving as the key that unlocks the mobile payments service.
Google will have to fight Apple and Samsung in order to find success in the mobile payments field
Google will be competing directly with both Samsung and Apple, both of whom have their own mobile payments services. Apple has, perhaps, established a more formidable foothold in the market, as its payment service was launched last year and has already attracted significant consumer support. Apple plans to launch its service in the United Kingdom in the near future. Samsung is currently testing its own payment service in South Korea, with plans to launch the service at some point later this year.
Successful acquisition of Modest may improve PayPal’s presence in the mobile commerce market
PayPal has announced that it has acquired mobile commerce startup Modest. The Modest platform was designed to make mobile shopping much more convenient, introducing the concept of “contextual commerce,” which involves the use of contextual information in order to engage consumers more effectively. Modest has become a specialist in this aspect of the mobile space and has enabled merchants to sell products in an effective manner on a variety of platforms.
PayPal continues to establish dominance in the mobile payments field
PayPal has established a very strong presence in the mobile commerce market, having been an early pioneer of mobile payments. The company has been making several acquisitions in recent years in order to establish a greater foothold in this space. In 2013, PayPal acquired Braintree, which augmented the company’s position in the mobile commerce space and gave PayPal access to promising new technology that is being used to facilitate transactions.
Contextual commerce could become a powerful tool for PayPal
Regarding the acquisition, PayPal sees a great deal of promise in contextual commerce, believing that it represents a new frontier for the overall commerce space. This frontier is growing quickly and Modest is one of the few companies that have managed to establish a prominent foothold in this growing sector. The acquisition of Modest may allow PayPal to provide better services to merchants that are becoming more interested in engaging mobile consumers, but how PayPal and Modest will work together is not yet clear.
Modest will further augment PayPal’s ability to serve mobile-centric merchants and consumers
Modest allows its users to construct mobile applications or integrate an online store into their existing application. This allows them to sell products through editorial content on blogs or through advertisements and similar content, leveraging the power of “buy” buttons that have begun gaining popularity in the mobile media space. The Modest team will be working with Braintree in order to make mobile payments for PayPal more comprehensive. This represents the first acquisition that PayPal has made since it split from eBay.