Tag: mobile commerce news

Equifax teams with Danal to make mobile commerce more convenient

| September 1, 2015

Companies partner to introduce Instatouch Mobile Commerce Services for consumers and merchants

Equifax and Danal, two credit organizations, have announced a partnership geared toward making mobile commerce more convenient for consumers and merchants. A growing number of merchants are trying to capture the favor of shoppers with smartphones , many of whom are beginning to rely on their devices to purchase products online and in physical stores. Together, the two organizations will attempt to reduce the friction of mobile spending with the Instatouch Mobile Commerce Services.

Mobile Identity Suite will allow Instatouch to immediately authenticate mobile payments

Instatouch will be powered by Danal’s real-time Mobile Identity Suite, which will provide authentication services that are designed to protect the financial information of consumers using the service. With instant verification, consumers will be able to make payments in a quick and efficient manner, which will help make mobile shopping more convenient than it has been in the past. Reducing friction may help increase the adoption of mobile commerce among consumers, giving retailers new opportunities to engage them in the mobile space.

Merchants are looking for effective ways to engage consumers that are relying on their mobile devices to shop online

Mobile Commerce - PartnershipMobile commerce has been growing rapidly among consumers and retailers in recent years. Merchants are interested in engaging mobile consumers because they tend to spend more money while shopping on their smartphones and tablets. Doing so has been difficult, however, as some retailers have found it difficult to establish a foothold in the mobile commerce market. New services, such as Instatouch, could alleviate this issue, making it easier for merchants to engage consumers that are interested in mobile shopping.

Merchants and consumers are still worried about the security of mobile commerce and shopping online

While mobile commerce is growing quickly, many retailers and consumers are still concerned about security issues. Retailers will have to use services that can affectively protect themselves and their customers from exploitation, especially as more malicious groups seek to take advantage of financial information shared over mobile networks. Equifax has significant experience when it comes to security.

China is the world’s largest mobile commerce market

| August 31, 2015

Report shows that China is the fastest growing mobile commerce market in the world

China has become the world’s fastest growing and largest mobile commerce market, according to a report from Juniper Research. The report shows that online purchases from mobile devices have increased significantly over the past few years, with many consumers favoring the convenience of mobile shopping. E-commerce is also growing quickly, as more people show their interest in shopping from home rather than visit physical stores. Doing so allows them to avoid crowds and shop at their leisure.

Online sales in China are expected grow by 60% in China by 2018

Juniper Research predicts that annual purchases made through mobile devices and desktops will reach 125 billion globally by 2018, which China accounting for the majority portion of the purchases being made. By 2018, online sales in China will grow by more than 60%. Juniper Research suggests that the primary driver of this growth is “commuter commerce,” which refers to those with long commutes relying on their mobile devices to get their shopping done. Rapidly expanding mobile Internet networks are also making it easier for consumers to shop online wherever they may be.

China’s e-commerce sales reached $450 billion last year

China Mobile Commerce MarketThe report shows that China has already overtaken the United States when it comes to mobile purchases. Last year, there was some $450 billion in e-commerce sales in China compared to the $296 billion in e-commerce sales made in the United States. Of the companies that have found success in China’s mobile commerce market, Alibaba has, perhaps, established the greatest lead over others. This retailer alone saw more than 330 million consumers use its platform in 2014.

Security risks may have a dramatic affect on China’s growing mobile commerce market

While mobile commerce is growing rapidly throughout China, security risks may eventually slow the growth of the market. Serious risks are beginning to emerge that threaten the safety of consumer financial information. Businesses are also being threatened by these risks, which is beginning to affect their enthusiasm about mobile commerce in general.