Mobile commerce security takes top priority with SoftBank
Gemalto, a leading digital security firm, has announced that it will be providing services to SoftBank Mobile in Japan. SoftBank has a keen interest in mobile commerce and engaging consumers that are becoming more heavily reliant on smartphones and tablets. To this end, SoftBank Mobile aims to provide these consumers with new mobile commerce services. The issue of security, however, has been a major concern for SoftBank, which is why it has turned to Gemalto.
Gemalto aims to address digital threats in mobile commerce
Gemalto has a great deal of experience when it comes to digital security. The firm has been involved in the mobile space for some time, providing comprehensive services that have helped make mobile platforms and services more secure against the threats that exist in the digital space. Mobile commerce receives a great deal of interest from hackers and malicious groups from around the world, which is why Gemalto is also beginning to see more attention from companies that are involving themselves in mobile commerce.
NFC technology to be made more secure
SoftBank Mobile aims to bring NFC-based mobile payments to more people throughout Japan. NFC technology will be used to facilitate payments being made from mobile devices, but the technology itself has received criticism in the past for its lack of security features. The security concerns that consumers have when it comes to NFC technology could drive them away from SoftBank’s mobile commerce endeavors. Gemalto will be providing services to the organization in order to help dispel some of the security threats that are associated with NFC.
Gemalto may help boost consumer confidence in mobile commerce
Mobile commerce is growing very quickly in Japan. While consumers do have concerns regarding security, these concerns are outweighed by the convenience that consumers find when participating in mobile commerce. Gemalto may be able to help put some of the security concerns that some people have to rest, allowing them to join in on the mobile commerce trend.
Mobile commerce continues to grow and spark new opportunities in marketing
As mobile commerce continues to grow, new opportunities in advertising are emerging. Consumers are themselves becoming increasingly mobile-centric, making themselves somewhat exposed to mobile marketing campaigns. As new marketing opportunities emerge, retargeting is beginning to attract more attention. Retargeting allows companies to formulate advertisements based on the online activity of consumers. This means that companies can use retargeting to create advertisements that align with a consumer’s interests, rather than provide these people with ads that they are not interested in.
TapCommerce aims to bring retargeting to smartphones
TapCommerce, a relatively new startup focused on advertising and mobile commerce, aims to bring retargeting to smartphones. The company believes that retargeting can make mobile marketing smarter and more effective in engaging a new generation of consumers that has been stepped in mobile technology. The startup aims to provide companies with comprehensive services that can have a dramatic impact on their mobile marketing campaigns.
Retargeting could create better marketing campaigns
Mobile commerce could be an ideal field wherein new marketing attempts can flourish. Most mobile commerce platforms exist as standalone applications, which can serve as marketing platforms for companies eager to engage mobile consumers. Mobile advertisements in such applications are nothing new, but these ads are often criticized by consumers for being too generic. TapCommerce believes it can make advertisements more effective by helping make them more attuned to the interests of consumers. This means that consumers would only see ads for products or services they have shown interest in in the past.
New marketing initiatives may thrive in mobile commerce
Mobile commerce and marketing may go hand in hand, but the advertising realm has fallen under an intense degree of scrutiny lately due to privacy concerns coming from consumers. Consumers are becoming more aware of the fact that companies and organizations are collecting valuable information from them and many people are beginning to show concern over how this information is being put to use and why.
