Tag: mobile commerce news

T-Mobile makes a move on mobile commerce

| January 29, 2014

Company has plans to continue adapting to changes in the mobile world

T-Mobile has offered mobile devices to U.S. consumers for several years. The company has competed with others in the telecommunications sector by providing nearly identical services that consumers have either fund to be of little value or too expensive for their taste. As the mobile landscape has changed, however, T-Mobile has been positioning itself to play a larger role in the lives of its customers, both current and future. The company has done away with the service contracts that are common among its competitors while also offering to pay the termination fee associated with these contracts for anyone wishing to find a new mobile service provider. Now, the company is looking to establish a stronger presence in the mobile commerce field.T-Mobile - Mobile Commerce

T-Mobile seeks to expand beyond Isis

T-Mobile has already entered into the mobile commerce space through Isis. Along with AT&T and Verizon Wireless, T-Mobile has invested heavily in the Isis platform, which has managed to acquire the support of most of the country’s major financial organizations as well as consumers. While Isis boasts of a great deal of promise, T-Mobile has plans that extend beyond that platform. The company has recently unveiled its Mobile Money service, which seeks to provide consumers with a new way to manage their finances.

Mobile Money service is available for free to T-Mobile customers

The Mobile Money service combines the use of a mobile application with a branded, prepaid Visa card. The service has no fees associated with it and provides consumers with a way to pay for products using their mobile device or a branded card. The service also allows consumers to add money to their prepaid Visa card by taking a picture of a check. The card itself can be used to withdraw funds from more than 42,000 ATMs located throughout the country. All of the service’s features have no fees and there is no minimum balance requirements associated with the branded Visa card.

Mobile commerce begins to play a bigger role in the lives of consumers

T-Mobile has plans to establish itself as a leader in the mobile field, and this involves establishing a stronger presence when it comes to commerce. In the past, the mobile space was primarily concerned with communication. As technology has advanced, however, consumers have begun using their mobile devices for shopping and managing their finances. T-Mobile is keen to adapt with the changes occurring in the mobile sector so that it can remain relevant to consumers.

Mobile commerce firm launches new website

| January 28, 2014

New website aims to provide businesses with the information they need

Judo, a leading mobile commerce firm based in the United Kingdom, has launched a new website called judoHub. The website is devoted to providing businesses with information concerning mobile payments and how they can engage consumers with smartphones and tablets. Demand among consumers for comprehensive mobile commerce platforms and services is on the rise throughout the UK. If businesses do not adapt to the mobile space and accommodate consumers, they risk being left behind as consumers flock to businesses that have a stronger focus on mobile.Mobile Commerce - New Website Launch

Demand for mobile commerce services is on the rise throughout the UK

Judo decided to launch the new site because of the amount of requests for information it has been receiving from companies that make use of its services. These companies have a strong interest in engaging with mobile consumers, but often request guidance concerning where to start with this engagement. Mobile commerce platforms like Judo are able to attract consumer attention on their own, but these platforms cannot keep consumers involved with businesses for extended periods of time without additional engagement initiatives.

Businesses may be able to engage consumers through mobile-centric endeavors

Through the website, businesses will be able to find information that can help them develop mobile engagement strategies. Consumers with mobile devices have shown that they are more willing to engage in interactive marketing efforts than those without mobile devices. As such, businesses may do well to focus more heavily on mobile marketing, using mobile-centric strategies to augment their traditional marketing initiatives. Businesses may also benefit from integrating social media into their mobile marketing campaigns in order to better connect with consumers and their friends.

Mobile commerce continues to show impressive growth

Mobile commerce is on the rise in the United Kingdom. According to the recent IBM Digital Analytics Benchmark, mobile sales throughout the country grew 63% in 2013 and mobile devices accounted for 45% of all online sales made that year. The mobile sector is already showing strong potential for further growth this year, especially as more businesses begin to take mobile commerce more seriously and provide consumers with more mobile-centric services.