Tag: mobile commerce news

Alibaba IPO may gain attention through mobile commerce initiatives

| March 19, 2014

Alibaba intends to launch an IPO in the near future, aiming for US listing

The Alibaba Group, China’s largest e-commerce organization, has announced plans to seek listing on the U.S. stock exchange. The company is preparing to launch an initial public offering (IPO), but has not yet released details concerning this process. Alibaba is currently considered one of the most successful e-commerce groups in the world and has been making a strong push into the mobile commerce sector. In order to provide its forthcoming IPO with additional momentum, Alibaba has been pushing to make its new taxi application more popular among consumers.

Taxi-hailing application expected to add value to Alibaba’s mobile initiatives

The application takes advantage of a taxi-hailing service. The service allows users to schedule a taxi for transportation directly from their mobile device. The service can be paid for through the Alipay application, which facilitates mobile payments. This type of taxi-hailing service is quite popular in China, where people are beginning to rely more heavily on transit services. Taxis in large cities are finding that business from mobile consumers is rising significantly.

Alibaba and Tencent continue to fight in the mobile market

Alibaba is currently working to compete with Tencent, one of China’s largest Internet organizations. Tencent has been pushing into the mobile commerce field as well and has managed to establish a strong presence therein through its WeChat application. WeChat is the most popular messaging application in the world and is heavily used throughout Asia. Tencent has been working to transform WeChat into a mobile commerce platform and has managed to find success in this endeavor thus far.

Taxi-hailing applications may be a boon for both Tencent and Alibaba

Both Alibaba and Tencent are focusing heavily on taxi-hailing services. Both companies believe that taxis could power future growth and add further value to their mobile commerce initiatives. Alibaba anticipates that it will raise more than $15 billion from its IPO, but there are no details concerning when this IPO will be launched. Alibaba is likely to continue working to establish a lead in China’s growing mobile market.

Mobile commerce firm teams with Shopify

| March 18, 2014

Apptive and Shopify join forces to promote mobile commerce among merchants

Apptive, a mobile commerce and management platform, has announced that it has entered into a new partnership with Shopify, an e-commerce firm. Through this new partnership, the two organizations aim to make it easier for consumers to shop through Shopify with their mobile devices. Shopify has become quite popular with merchants that are working on developing a strong online presence. These merchants are finding that engaging with mobile consumers is becoming increasingly important as more people begin to shop exclusively from their smartphones and tablets.

Apptive platform may help merchants establish a better connection with consumers reliant on mobile devices

Apptive has managed to establish a strong following through its EasyApp platform. The platform allows for the quick creation of e-commerce applications. Because the digital space is becoming more important to the retail sector, such platforms allow merchants to engage with consumers quickly and effectively. The platform also allows these merchants to make changes to their applications in an efficient manner, providing consumers with new services quickly.

Shopify merchants will be able to make use of Apptive platform to design applications in 15 minutes or less

Mobile Commerce News Shopify will begin integrating Apptive into its App Store and API. This will give Shopify merchants access to Apptive’s platform, allowing them to build mobile commerce applications. According to Apptive, a mobile commerce application being built with its platform can be made in less than 15 minutes. There is no coding knowledge required to build these apps as the platform takes care of the technical side of the work.

Merchants must adapt to changing consumer base

Merchants that do not take steps to engage mobile consumers could be missing out on a major opportunity. More people are beginning to rely heavily on their mobile devices in daily life. This means that people are shopping and purchasing products from their smartphones and tablets more regularly. Mobile consumers have shown that they are both willing and able to spend larger sums of money when shopping online. Merchants that do not engage these consumers may run the risk of losing their relevance with a changing demographic.