Tag: mobile commerce news

IBM report shows that mobile commerce has been a success this year

| December 8, 2014

New report shows that holiday shopping weekend was a great time for mobile commerce

IBM has released its latest Digital Analytics Benchmark report, which highlights the performance of mobile commerce over the holiday shopping weekend. From Thanksgiving to Cyber Monday, consumers flocked to mobile shopping sites looking for special deals on products that they are interested in. They made use of the mobile services that retail offered during the shopping weekend. This lead to a surge in mobile payments and online shopping in general, according to IBM.

Mobile sales increased by 27.2% this year during the shopping weekend

The report shows that online sales during the holiday shopping weekend increased by 12.6% over what they had been during the same period last year. Mobile sales grew by 27.2%, suggesting that more people opted to spend money through their mobile devices rather than visit physical stores. Some retail stores support mobile payments as well, which some consumers chose to make use of while shopping. The majority of mobile consumers appear to favor shopping online from their mobile device rather than making a payment at a physical store.

Tablet users spent more money online than smartphone users

Mobile Commerce Report - holiday shoppingIBM’s report shows that smartphones lead the way in terms of online traffic. Approximately 28% of all online traffic to retail sites on Cyber Monday came from smartphones, while tablets accounted for 12% of all online traffic. Tablets were able to handle retail websites better than smartphones, however, with tablets accounting for 12.9% of all online sales made from a mobile device. Tablet users were more likely to spend money than smartphone users and would purchase products more frequently.

Some retailers continue to struggle with engaging mobile consumers

The holiday shopping weekend has shown that mobile commerce is a powerful force in the retail sector. Over the past few years, more retailers have been working to engage mobile consumers more effectively. Some have managed to find significant success in this endeavor, while others have failed to connect with mobile consumers, either because of poor services provided or their lack of a mobile website.

SimplyTapp raises more funding for mobile payments security solutions

| December 4, 2014

Company has raised $5.9 million during recent round of funding

SimplyTapp, a provider of Host Card Emulation solutions for cloud-based mobile payments, has announced that it has raised $5.9 million during its Series B funding round. The company notes that several new investors have contributed to its future and existing investors, such as Blue Sky Capital, have continued to show their support. Thus far, SimplyApp has raised some $7.6 million in funding that will be used to further develop its cloud-based security solution for NFC-powered mobile payments.

Security continues to be a problem for the mobile sector

Security has become a major issue in the mobile commerce field. Mobile devices are beginning to traffic a large amount of financial information coming from consumers and some platforms may not be able to keep this information safe and secure. NFC technology has become a popular mobile commerce tool, allowing for the transmission of digital information over short distances. This technology is also a target for malicious groups that want to exploit this digital information. The demand for better security solutions in the mobile commerce field has been on the rise for some time and companies like SimplyTapp are looking to accommodate this need.

Cloud-based solution may help make mobile payments more secure

Funding for mobile payments security solutionsSimplyTapp’s cloud-based solution may help provide consumers and businesses participating in mobile commerce with some peace of mind. The system is designed to authorize transactions and confirm consumer information through a cloud network. This provides an extra layer of security when financial information is being accessed. SimplyTapp has opened up its platform to developers in order to enable them to design new applications and services that are more capable of keeping consumer information safe.

Security concerns do little to stop consumers from participating in mobile commerce

Security has become one of the most significant challenges facing mobile commerce currently. Cyber attacks in this sector are becoming more common, and the lack of effective security solutions is one of the reasons behind this problem. Despite security concerns, consumers have shown that they are quite enthusiastic about mobile payments, wanting to use their smartphones and tablets more often when purchasing products.