Tag: mobile commerce news

Mobile security may need more attention in 2015

Mobile security could be put to the test next year as digital threats increase

The past year has been somewhat turbulent in terms of security. Throughout 2014, major security breaches have become headline news and high-profile cyber attacks have highlighted a lack of security that exists in the business world, particularly when it comes to mobile technology. Mobile security is something that receives relatively little attention from consumers, but as more cyber attacks attract attention, many people may be ready to take steps to protect their mobile devices, especially if they are participating in mobile commerce.

High-profile cyber attacks highlight issues regarding mobile security

Large companies like Home Depot, JPMorgan, Target, and Sony have been hit by major cyber attacks over the past year. Hackers managed to steal millions of credit and debit card numbers from these companies, as well as other consumer information. In some cases, malicious parties were able to exploit the lackluster security of mobile services that these companies had been using. As such, the dangers that exist in the mobile commerce space have attracted more attention.

Phishing and malicious software is becoming more common

Online Mobile SecurityIn the coming year, security issues may become more pronounced. According to the Information Security Forum, the problem of mobile phishing is becoming more severe. The organization notes that it has seen a rise in the number of fake emails that alleged to be from companies like Amazon. These emails had sought to gain access to consumer shopping accounts, exploiting these accounts financially. The organization also warns that the number of free-to-use and free-to-modify software could create serious problems for mobile consumers.

Security threats may grow more pronounced, especially in the mobile commerce space

As mobile commerce grows more popular, consumers are having to take security more seriously. Because mobile commerce deals in the trafficking of financial information, it has become an attractive target for those that want to exploit such information. The number of cyber attacks is not expected to go down in 2015, so consumers may have to be more aggressive with their own protection.

Mobile payments set to hit a new high during the holidays in the UK

Report shows that online spending will grow significantly during Christmas and Boxing Day

IMRG, an online retail association, along with Experian, have released a new report concerning the online retail spending in the United Kingdom. The report predicts that Christmas shopping will be particularly active this year, with approximately $650 million in spending coming in on Christmas Day and nearly $800 million coming in on Boxing Day, which follows Christmas. The report suggests that smartphones and tablets will be the driving forces behind holiday shopping.

Mobile commerce continues to gain momentum in the United Kingdom

Many consumers in the United Kingdom have become quite fond of mobile commerce. Using smartphones and tablets to shop online and at physical stores had once been a sort of gimmick that retailers had supported to set themselves apart from their competition. Now, retailers that do not support mobile payments in some fashion could be missing out on a major opportunity to engage consumers. As such, many retailers have begun embracing the mobile space over the past year, preparing themselves for the holiday shopping season.

Holidays may be a turning point for the retail industry

Mobile Payments - Holdiay SeasonAccording to Powa Technologies, the holiday season will show that the retail industry must become more mobile-centric in the future. The company notes that a record $850 million was spent during Black Friday this year. This combined with the predicted $1.3 billion in online sales during Christmas and Boxing day may help retailers better understand the importance of the mobile space. As such, the holidays may serve as a major turning point for many retailers that have not yet been convinced of the value of mobile commerce.

Retailers that have mobile-centric promotional offers find more success among mobile consumers

A growing number of consumers are looking for discounts offered by retailers on their mobile devices. Some retailers have launched promotional initiatives in order to engage the mobile audience specifically. These retailers have found that they were able to attract the attention of mobile consumers more effectively, which increased mobile spending activity.