Tag: mobile commerce growth

Mobile commerce tipping point approaches with holiday season

| November 23, 2012

 

Mobile Commerce Holiday SeasonE-commerce and mobile commerce expected to see major growth during holiday season

E-commerce is set to see major growth in the wake of the 2012 holiday season. The growth of e-commerce is due to many factors, such as the expansion of mobile commerce services, early online deals, rising ownership of mobile devices, and free shipping offers becoming more common. More consumers are relying on their mobile devices for shopping and research. As such, e-commerce platforms and sites are expected to see a significant amount of traffic that could show just how viable mobile commerce really is.

ComScore predicts promising results for e-commerce

According to ComScore, an international analytics firm, online sales are expected to grow by as much as 18% in the U.S. during the 2012 holiday season. Last year, e-commerce broke spending records for the holiday season by accounting for $37.2 billion in sales, according to the firm. This trend is expected to become more pronounced this year due to the lengths many retailers have gone to cater to mobile consumers and provide them with the services they need.

Wal-Mart and others continue catering to mobile consumers

Wal-Mart is one such retailer. The company is expecting to see more than 600 million online visitors during the holiday season, a 13% increase from the traffic it saw last year. The retailers has adopted a strong mobile commerce focus, hoping to appeal to tech-savvy consumers that rely heavily on their mobile devices for shopping and product research. Wal-Mart is also among the many retail companies that are offering special offers earlier than normal, hoping to get a jump start on Black Friday, the most important day of the year for the U.S. retail industry.

2012 holiday season may prove how powerful mobile commerce can be

E-commerce is not expected to diminish in the wake of the holiday season. As retailers see major gains through their mobile commerce initiatives, they are expected to through more support behind platforms that cater to mobile consumers. Indeed, the 2012 holiday season may mark a tipping point for mobile commerce, and e-commerce in general, as retailers and other see just how powerful mobile engagement can actually be in terms of business.

Mobile commerce reaching tipping point around the world

| November 23, 2012

 

Mobile commerce report highlights the growth of mobile commerce and banking

Mobile commerce has reachedmobile commerce growth around the world a proverbial tipping point, according to a new study from TNS Global, a leading market research firm. Over the past few years, mobile commerce has, indeed, become more popular with a wide range of consumers. This is largely due to the massive investments that have been made into the mobile commerce industry from large companies like Google and Visa. Despite some problems concerning security and accessibility, mobile commerce has managed to gain the favor of consumers around the world.

Mobile Life 2012 report shows consumers are highly interested in new forms of commerce

According to the study, which is titled “Mobile Life 2012,” approximately half of all mobile consumers throughout the world are interested in mobile banking services, with another 45% are interested in making mobile payments using their mobile devices. This interest spans throughout the global marketplace, with consumers from Asia, the Americas, Europe, and even Sub-Saharan Africa showing intense enthusiasm for mobile commerce and similar services.

Growing economies mean higher prevalence of mobile technology

In terms of mobile banking, interest largely comes from consumers in China, Sub-Saharan Africa, and developing parts of the Asian market. These markets represent significant expansion in regards to mobile technology. As the economies of the countries within these markets grow more robust, consumers are gaining access to mobile devices, as well as their associated services. The study suggests that growing interest in mobile banking services will lend hype to mobile commerce initiatives.

Consumers still not willing to abandon traditional banking and commerce systems

Mobile commerce and banking are becoming so popular due to t he convenience that is attributed to the two concepts. Having the ability to conduct business using nothing more than a smart phone or tablet is a very attractive prospect for many consumers. The study notes, however, that many of these consumers are not inclined to abandon traditional forms of banking and commerce just because they have access to the mobile variety.