The company has make a significant push to try to carve out a greater slice of the mcommerce pie.
InMobi is betting on the idea that its seamless mobile commerce experience will be popular enough that it will start to make a bigger name for itself within this market space, despite stiff competition from industry giants such as Google and Facebook.
The company develops and places ads for some of the largest brands in the world.
Among the brands for which ads are being created and placed by InMobi are Unilever and Samsung Electronics. These ads aren’t placed on the regular internet, but are instead positioned on mobile apps and sites so that they will be found directly in front of the consumer no matter where they are or when it is. Now, InMobi has decided to expand its presence by stepping into the mobile commerce enabling sphere in a way that is somewhat similar to what Just Dial Ltd. has been doing for a number of businesses.
Companies are starting to realize that mobile commerce is no longer an optional online feature.
As a growing number of shoppers worldwide start turning to their smartphones to purchase products, it is also becoming increasingly obvious to companies and brands that mcommerce is a necessity if they want to be able to stay ahead of the competition.
InMobi is now working with brick and mortar retailers, ecommerce companies such as eBay, hotels, and other types of businesses in order to help them to be able to make their place in the rapidly growing and evolving e-commerce world that exist on the smaller screens of smartphones and tablets.
Aside from that strategy, the company also generates revenues by helping to drive the downloads of participating mobile apps. According to Piyush Shah, the vice president of products at InMobi, “It’s the right time for us to double down on the mobile commerce space given the pace at which commerce is shifting to mobile.”
Within the next three to four years, Shah stated that the mobile commerce portion of the business will be making up about a third of InMobi’s sales.
The game will be brought to smartphones and tablets in a release that will occur this summer.
Nearly a year after Microsoft confirmed that Age of Empires would be coming to the mobile gaming world, the company has finally announced that this previously PC- and console-only experience will be headed to Windows Phone, iOS, and Android app stores as of this summer.
Microsoft has now opened up a pre-registration that grants access to exclusive updates about the apps.
Players are able to pre-register so that they can learn more about the Age of Empires: World Domination mobile gaming app, as soon as news becomes available, as well as gaining access to recent news about the series as a whole. Last June, Redmond announced that its game would be coming to smartphones when it entered into a licensing agreement with KLab Inc. so that the title could be further developed. Equally, though, the company downplayed rumors that have been circulating that would suggest that other Microsoft game favorites would also be adapted for the smaller screen.
This mobile gaming news appears to be an event unto itself at the moment, not to be followed by other titles.
According to Larry Hyrb, the Xbox Live Network director of programming, “There are no further announcements beyond Age of Empires at this time.”
At the same time, the promise made by the release of Age of Empires: World Domination is that the powers of the world will be placed “within your grasp” through the deployment of various forms of complex battle tactics through the use of “simple and intuitive touch gestures.”
The story of the gaming app works over a hundred legendary heroes from history into its web, with characters such as Joan of Arc and the Franks, Cnut the Great and the Vikings, King Arthur and the Celts, and even Atilla the Hun. As of this summer, gamers will no longer be limited to their PCs and consoles. Through their smartphones, they will be able to play in teams with their friends or to challenge other players in order to be able to conquer the world.
A sneak peak of this app was made along with the mobile gaming announcement at the PAX East gaming conference where the Age of Empires and Microsoft team were present.
