Tag: mobile apps

Halloween apps that help you embrace your spooky side

This year, the ghost and goblin-themed application trend is continuing with several fun options.

When you’re looking to get into the spooky spirit at this time of year, Halloween apps can be a great way to do it. Fortunately, developers know that and have created hundreds of options from which to choose. Still, with that number available, selecting the right ones can be a little daunting.

Some spooky apps are better than others, but here are some of the options getting the best reviews.

Whether you like Halloween apps that are truly haunting, or you just want something cutely creepy to keep your kids occupied as you check over their candy, there is something for you. These apps help you to stay in the right mood for the season and have fun while you’re doing it.

Halloween Apps - Jack-o'-lanternThat said, not all Halloween applications are games. Some of them play a useful role in trick-or-treating, too. For instance, they can help you to make sure you’re doing a good job watching over your kids as they go from door to door.

Check out some of the best rated Halloween apps before you head out on the spookiest night of the year.

• Ghost Lens 2 – this app brings you a spectrum of spooky filters so you can turn your Snapchat and Instagram pics into something truly hair-raising. You can also add haunting background music and video illusions.
• Glympse Track & Treat – this Halloween mobile app is back again this year to make it easier for parents to watch their kids. It can help kids to have a touch of independence without ever straying too far or being out of a parent’s reach. It helps parents to let their kids safely have fun without going overboard on holding onto them the entire time.
• Slender Rising – this game all takes players through spooky scenarios to discover various clues. At the same time, the Slender Man is after them and must be avoided. This villain is the original and most notorious urban legend the internet ever experienced.

With these fun and spooky Halloween apps, you’re sure to be in the spirit on Monday night.

Mobile commerce apps taking priority among 45 percent of marketers

Applications are now being used to help enhance the rate of customer engagement while shopping.

Marketers are continuing with their rapid adoption of techniques to reach consumers via smartphone and the popularity of mobile commerce apps is a new reflection of that attitude. A new report suggests that these marketers are using mobile applications as a new way of reaching their target audience.

The report was titled “Quantifying the Rise of Mobile Apps & The Value of Deep Linking.”

That report was published by The Relevancy Group in conjunction with Branch. The research data indicated that almost 45 percent of marketers are now developing and launching mobile commerce apps to enhance customer engagement. Furthermore, over 40 percent of marketers are looking to mobile apps to boost brand loyalty. About that same percentage of marketers are also using applications for the purpose of driving sales.

Marketers recognize the increasing value of mobile commerce apps to drive revenue.

Mobile Commerce Apps - iPhone appsWhen asked their opinion about the effectiveness of m-commerce apps in driving revenue, marketers ranked them as fourth on the list of most effective channels. Above applications in terms of their effectiveness were: display advertising, social media marketing and email marketing.

According to Branch’s Todd Patton, “Email marketing remains an important part of your marketing efforts.” Furthermore, “Email is the best channel to directly reach potential customers and loyal supporters, “ he said.

At the same time, marketers acknowledge that email marketing can be very effective while at the same time being easy to use. It remains a central marketing tactic for brands due to the simplicity of the tools required in order to reach customers. It is quick, cost effective and it reaches people on virtually any connected device.

A previous Adestra and Ascend2 report called “State of Digital Marketing – Benchmarks for Success,” showed that 61 percent of marketers feel email is the most effective marketing technique. Only 23 percent felt that it was the most challenging tactic to effectively execute.

That said, 38 percent of marketers felt mobile marketing was the most challenging to execute. Still, its effectiveness appears to have made the challenge worthwhile considering the rising number of mobile commerce apps being produced.