Tag: mobile apps

Walgreens implements mobile apps to enhance shopping experience

The pharmacy chain has decided to boost its in-store offerings through the use of a customer’s own smartphone.

Now that about three quarters of all adults in the United States have smartphones, Walgreens has decided that this is an opportunity that is too good to pass up and it has now added mobile apps to its shopping experience in order to make sure that it is as easy and convenient as possible.

Three out of every four people in the U.S. also have a Walgreens within five miles of where they live.

This means that most people have both a smartphone and a local Walgreens, making mobile apps an ideal opportunity to reach out to customers and improve their experience in-store. By doing this, the chain is also hoping that it will encourage people to buy more, while they’re there. The idea has to do with providing the ultimate in convenience. This smartphone application makes it possible to conduct searches for products in the store, to learn more about what they’re seeing in front of them with connected devices, and even to obtain savings opportunities with digital coupons.

The mobile apps also allow customers to fill their prescriptions with a few taps of their smartphones.

Mobile Apps - WalgreensAt the time that this article was written, Walgreens had not revealed how many users its smartphone app actually had, but the application continually finds itself among the top 10 lifestyle apps within the Google Play and iOS stores.

According to the Walgreens director of digital commerce product management, Adam Crouch, “Offline and online have blurred in the minds of consumers, so almost everything we do digitally ties back to stores in some way.” He went on to add that “We’re figuring out how to use digital to take convenience to the next level.”

The pharmacy chain now has a team that is dedicated to rebuilding the company based on a kind of “digital DNA,” said Crouch, who also pointed out that the company’s primary focus is on customer convenience. By putting a digital strategy into place, it helps to make sure that Walgreens will be more flexible and capable of adapting to the latest consumer behavior and expectation trends, particularly when it comes to the shape of its mobile app.

New mobile payments initiative to be launched by CinemaxX

Cinema operator has embraced mobile payments using QR codes

A German cinema operator has begun accepting mobile payments for tickets, drinks, and snacks. CinemaxX will begin rolling out its mobile payments initiative in the near future, hoping to provide more convenient services to theater goers. The company currently operates 29 cinemas in Germany, each of which will support mobile payments being made through QR codes. These codes can be used to pay for a variety of products offered at the cinemas.

QR codes continue to hold a strong position in the mobile commerce space

QR codes have become powerful mobile commerce tools. In the past, these codes had been used as a way to keep track of inventory, but then became an attractive solution for marketers trying to engage mobile consumers. QR codes are still used for marketing and sharing information, but now they are being used to facilitate mobile payments. They have also begun being used to produce “pop-up” stores, which can take place anywhere and sell a variety of products that can be purchased by scanned a QR code.

Yapital Financial will be providing the payment system that will be used by CinemaxX

Mobile Payments - QR CodesThe mobile payments system that CinemaxX will be using has been developed by Yapital Financial. Those scanning QR codes with their smartphones will be able to make payments using the Yapital mobile application. Once a transaction is confirmed, consumers will receive the products or tickets that they have purchased. The partnership between the two organizations may give them a strong position in the mobile space, which has become a priority for Yapital Financial considering the growing number of mobile consumers.

Mobile payments continue to attract the support of mobile-centric consumers

Mobile payments have become quite attractive to consumers. Many people are now using their mobile devices to shop online and purchase products, but they are also wanting to use these devices to purchase products in physical stores. Allow consumers to do so could open up new opportunities for businesses, including cinemas, and give companies a better way to connect with a new generation of mobile consumers.