Tag: mobile apps

Global Enterprise Mobile Application Development Services Market 2015-2019

About Global Enterprise Mobile App Development Services

The enterprise mobile app development market provides many opportunities for app developers. Enterprises are expected to deploy mobile apps in their businesses at an aggressive rate as mobile apps intended for office use are aimed at improving business productivity in addition to enhancing communication and faster exchange of data. Trend of enterprise mobility and the need to have a mobile workforce have proliferated the usage of mobile devices for business purposes. In addition, increased number of mobile app developers are focusing on enterprise mobile apps as the revenue generation is higher. The beneficial impacts of newer mobile enterprise apps for business are improved customer engagement, competitive advantage, and customer satisfaction.

Global enterprise mobile app development services market to grow at a CAGR of 13.4% over the period 2014-2019.

Enterprise mobile application development services market segmentation by geography

The market is characterized by the presence of well-diversified global, regional, and local vendors providing cost effective solutions with limited operational capabilities at a much lower price compared to global players.

“Growing BYOD policies among enterprises are helping organizations increase productivity and promote innovation. Employees are more comfortable using their own mobile devices, which makes them more productive and also increases the probability of innovation,”.

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Covered in this Report

The global enterprise mobile app development services market is segmented by geography based on the three key regions namely: the Americas, EMEA, and APAC. The report covers in detail the segments associated with the use of enterprise mobile apps: business to employees, business to consumers and business to partners.

Global Enterprise Mobile App Development Services Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes profile of key vendors operating in this market.

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Enterprise mobile application development services: Market scope and calculation of market size

This report covers the present scenario and growth prospects for the global enterprise mobile application development services market from 2015-2019. To calculate overall market size, the report considers revenue generated from development of enterprise mobile applications.

Industry analysis includes:

Key Vendors:

Accenture plc
AT&T Inc.
Cognizant Technology Solutions
HCL Technologies Ltd.
Hewlett-Packard Co.
IBM Corp.
Infosys Ltd.
Pricewaterhouse Coopers LLP
Tata Consultancy Services Ltd.
Wipro Ltd.

This type of software has spread like wildfire among mobile device users but are stopping ads from being displayed.

The AdBlock ad blocking software and app has now reached the point that it has more than 200 million users, and it is allowing those individuals to surf the web without the invasion of excessive advertisements on their screens.

That said, the company has generated controversy by letting some advertising slip through its net, for a price.

People have been becoming frustrated with the constant barrage of popup advertisements and crowded websites and are using ad blocking apps and programs to help them to smooth out their internet usage experience. While many people realize that the advertising on websites are frequently the main source of income for a site and that it is that income that makes the free information possible, they continue to object to how much data is being collected from them and question the mobile security and convenience of the current experience. For this reason – among others – many are choosing to block these forms of marketing.

A lack of transparency in data collection has become a major driver for the use of ad blocking software.

People simply don’t know which ads are collecting their information nor what specific data is being taken and tracked. Because of the mystery behind this data collection, many mobile device users are deciding to simply block the advertisements in a “better safe than sorry” strategy.

This type of mobile security or advertising blocking software works when a device user downloads a plug-in which can be installed into any of several different popular internet browsers.

That said, a recent report assembled by Adobe and a startup from Dublin called PageFair, have determined that this year, alone, there will be $22 billion in lost advertising revenue from ad blocking software and app usage. When compared to the previous year, that represents an increase of 41 percent. In the report, it was also shown that over one in three internet users in some countries – particularly in European nations – now have some form of advertising blocking strategy in place.