Tag: mobile apps

Global Mobile Application Market to grow at a CAGR of 31.05% over the period 2014-2019. The boom in the Mobile market and the upsurge in usage of smart phones are driving the market for mobile applications. Mobile applications are developed to enable users to get access to services similar to those that are received when accessing the apps through a personal computer. The adoption of mobile apps that are B2C are significantly higher than that of the mobile apps that are B2B. However, both still have higher opportunities for growth. Currently there are more than 3.17 million applications available on various app stores and a very large base of mobile application developers who develop mobile apps for app stores.

“The growing popularity of mobile applications is resulting in the expansion of mobile websites, with enterprises creating their own mobile applications to drive consumer engagement,”.

The latest report emphasizes the growing mobile workforce worldwide, which has created a market for apps to suit different needs. This helps organizations attain better business outcomes from a mobile and dispersed work force.

“Many leading application development companies are focusing on design and development of customized mobile applications in line with business aspects across various mobile operating systems,”.

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Covered in this Report

This report provides information about the market size and forecasts of the Global Mobile Application market for the period 2014-2019. This report also covers information about the market segmentation by its type, application category, revenue model, and geography. The three key regions covered in this report are the Americas, the EMEA region, and the APAC region.

Global Mobile Application Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Mobile Application market landscape and its growth prospects in the coming years. The report also includes a profile of the key vendors operating in this market.

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It is also estimated that IT organizations will dedicate at least 25 percent of their software budgets to mobile app development, deployment and management in the coming years.

The new report covers the current scenario and growth prospects of the Global Mobile Application Market. To calculate the overall market size, the report considers the revenue generated through the sales of mobile applications worldwide.

Key Vendors

Apple
Google
King Digital Entertainment
Microsoft
Rovio Entertainment
Supercell

Criteo report shows that cross-device is becoming the norm in the retail space

Criteo has released its latest report concerning mobile transactions, called Q3 2015 State of Mobile Commerce Report. The report has found that multiple devices are now in play during the entirety of a consumer’s purchasing process. E-commerce has been quite popular among consumers for many years, but more people are beginning to use their mobile devices to shop online, rather than rely solely on retail websites that they access from their conventional computers.

Approximately 50% of e-commerce transactions now involve more than one device

According to the report, 50% of e-commerce transactions throughout the world now involve more than one device. Cross-device has now become the standard in the e-commerce space, with consumers browsing for products that they are interested in on various platforms, including laptops, tablets, smartphones, and PCs. In order for retailers to find success in the mobile commerce space, they will also have to focus more heavily on cross-device support in order to provide an enjoyable shopping experience that will ensure that consumers will continue to shop on their platforms.

Apps are proving successful for retailers involved in mobile commerce

The report has also found that applications are one of the best ways for retailers to engage consumers. According to the report, brands that prioritize apps as their key revenue driver have seen their profits surge recently. These retailers have found significant success in the mobile commerce space with their applications, as they have served as an effective way to ensure that consumers can shop in a convenient manner. The report has also found that consumers prefer tablets when it comes to mobile shopping, as these devices offer a more enjoyable shopping experience.

Japan and UK lead in mobile commerce growth

The report from Criteo shows that the global mobile commerce market continues to grow. According to the report, mobile commerce now represents 35% of all e-commerce transactions made throughout the world. Japan is a leader in terms of mobile shopping, with the United Kingdom falling into second place. Cross-device purchases represents 49% of the e-commerce transactions in the UK.