Tag: mobile applications

Koozoo taps the crowd for video-based geo-marketing

| December 17, 2012

 

mobile geo-marketingKoozoo developing new service that could revolutionize geo-marketing

Koozoo, a start-up based in San Francisco, California, has received $2.5 million in seed funding that will help it continue developing an ambitious project that could change the face of geo-marketing and online search. Advertisers are becoming increasingly interested in using geographic information to target consumers. This information can go a long way in developing marketing campaigns that have a strong impact on certain demographics. Koozoo may be able to help revolutionize geo-marketing by tapping into consumers to provide their geographic information in the form of videos.

Platform turns smart phones into live streaming devices

Koozoo aims to provide live video information to consumers, which is produced by consumers themselves. In a sense,  the company is working to develop a platform where people can provide geographic information in a very dynamic fashion. This information could be something simple, such as the length of a line at a local restaurant, or more complex, such as whether a particular store is open and what deals they are offering that day.

Video feed could provide information on local stores and other attractions

The Koozoo platform can turn a smart phone into a live video feed, with the approval of their owners, of course. The idea is that consumers can use the platform to provide access to visual information that could influence traffic to physical locations, such as restaurants, stores, and beaches. This information can be freely accessed through a mobile application, which will display a live video feed. Koozoo users can turn off the streaming service whenever they choose. If Koozoo can establish an extensive network, it may be able to provide constant video information to consumers at all times of the day.

Advertisers could benefit from Koozoo

Geo-marketing is not exactly a new concept to the world of advertising. Marketers have long used geographic information to target consumers, but the tools they have access to are beginning to evolve with the advance of technology. Koozoo’s service is not designed solely with marketers in mind, but advertisers could stand to benefit from the platform if it proves popular among consumers and other early adopters.

McAfee updates mobile security suite

| December 17, 2012

 

McAfee Mobile Security platform gets new features

McAfee, a leading developer of sMobile Security Technologyecurity solutions, has released an enhanced version of its McAfee Mobile Security platform. The new version of the application features the App Lock service, which is designed to protect a mobile consumer’s privacy while using their smart phone or tablet. The updated McAfee Mobile Security platform also introduces a more streamlined user interface, which is expected to make it easier for mobile consumers to navigate the application’s various features.

Mobile security becoming a growing concern for consumers

Mobile security is becoming a serious issue for mobile consumers around the world. A growing number of people are using their mobile devices to keep track of vital information and to keep track of their finances. This makes these devices very attractive targets for hackers who are keen to exploit this information for personal gain. McAfee, as well as other security companies, have been urging consumers to ensure that their mobile devices are as secure as possible, making use of one or more of the security applications available to them.

App Lock protects popular applications

The McAfee Mobile Security App Lock feature provides consumers with a way to protect their privacy by preventing the malicious use of some of the world’s most popular mobile applications. These applications include Facebook, LinkedIn, and Gmail. These applications are often targeted by hackers in order to gain access to sensitive information. The App Lock feature literally locks these applications, preventing them from being used without authorization from their owner. McAfee believes that the App Lock feature is another layer of protection that consumers can use to ensure the security of their mobile device.

Platform provides array of active protection

The McAfee Mobile Security platform also offers a range of anti-virus and anti-malware features, as well as protection against theft through a comprehensive back-up data storage service. The platform actively monitors a mobile device to guard against mobile security breaches and can also warn consumers of websites that are known to host malicious content.