Tag: mobile applications

Apptive announces additional funds raised

Apptive, a mobile commerce firm based in Texas, has announced that it has raised over $1 million in funding through recent efforts. The firm offers services to those looking to develop their own mobile commerce applications. A growing number of retailers and online merchants are beginning to focus on the mobile sector in order to take advantage of the swell of consumers that have come to populate this sector in recent years.

Consumers are becoming increasingly mobile

With smartphone and tablet devices becoming more common among consumers, retailers have had to change their engagement methods in order to ensure their continued relevancy. As such, many companies have come to take mobile commerce more seriously. Over the past three years, retailers have been dabbling in various mobile solutions that promise to boost their consumer engagement. Few of these solutions have managed to deliver on this promise, however, encouraging retailers to take matters into their own hands.

Apptive seeks expansion

Many retailers are interested in developing their own mobile commerce platforms. Apptive can assist in this endeavor by providing services that are specifically tailored for such initiatives. The funding that the firm has risen recently will aid in the expansion of its services and assist the firm in establishing new partnerships with merchants operating in the mobile sector.

Partnerships add momentum to Apptive’s allure

Apptive’s Easy App platform officially entered beta testing in the spring of this year. The firm has been seeking out partnerships with companies in order to establish a more formidable presence in the mobile commerce space. Apptive has partnered with Bigcommerce, Colusion, 3dcart, and Shopify and has managed to establish a strong following based on these partnerships. Bigcommerce, for instance, has reported that 70% of its merchants who create an application through Apptive go on to publish the application to their customers, securing a significant financial boost.

This digital currency has been exploding over the last short while and is now compatible with Apple.

The Bitcoin Wallet was once simply a mobile app for payments that would allow its users to be able to use its own digital currency “bitcoins” to be able to split the tab at restaurants, but it has recently grown in its possibilities and it is taking off around the world.

This smartphone wallet is increasing by a rate of about 5,000 users each day, up from 500 daily at the start of 2013.

The Bitcoin mobile app has found its way into headlines virtually every day last week, including everything from a college student’s incredibly successful effort to use a QR code combined with his wallet to gain payments by holding up a sign during a televised football game to giant national announcements regarding the technology. Mid week, Alan Greenspan, the former Federal Reserve chairperson, discussed his views on the virtual currency. At the end of the week, the central bank in China announced that it was banning financial institutions in the country from handling transactions using Bitcoins. That announcement happened after an 89 percent value increase caused investors in that country to surge in their interest.

Many people feel that this mobile app provides greater payments convenience than what is out there.

The use of the application for making a transaction is essentially as simple as sending a text. This helps to explain why there are now hundreds of different programs using Bitcoins, including both Google Play and the Apple App Store. This is causing many consumers to choose to spend this type of virtual currency for making rapid transactions, instead of opting for cash. This includes splitting a bill at a restaurant or paying for food, but it is expanding into other areas, as well.

The interest that the world is now starting to see in this virtual currency has caused Bitcoins to skyrocket in their value. Last week, they broke all of their own previous records when they exceeded the $1,000 mark. That said, it is believed that the long term success of this mobile app is heavily dependent on how well it is adopted and how it continues to make sure that it is properly configured for use by smartphone and tablet users.