Tag: mobile applications

uTest is back but has changed its name to Applause.

The software testing company recently updated and in addition to announcing its name change from uTest to Applause, the company also revealed that it has acquired the German company Testhub, which specializes in crowd-testing and gives Applause the ability to make the most of real-world testing of desktop, web and mobile apps.

Applause and Testhub have a collective total of seven years experience in crowd-testing.

Furthermore, they have worldwide access (including 200 countries and territories) to more than 140,000 testers, combined. This will help Applause’s goal to provide companies with mobile tools and analytics to help them achieve “360° app quality”.

Both firms have produced more than one million test reports and have done business with thousands of companies, including big names like Amazon, Netflix, Google and USA Today. Over the course of six years, Applause has raised $80 million in funds by itself and has expanded its business across Europe and North America. Testhub will become Applause EU and will be the company’s base of operations in Europe.

In-the-wild testing for mobile apps and desktop and web applications will enable developers to test their apps in real-life scenarios.

Applause’s real-world testing services allow their clients to test their products beyond a lab. They can conduct testing on localization, usability of software, as well as conduct security and load checks for customer privacy.

Moreover, they provide their clients with a mobile SDK that will report bugs and crashes, as well as collect valuable feedback from Android, iOS and Windows Phone app users. Additionally, developers can monitor their mobile applications throughout all of the chief app stores by using the company’s Mobile Analytics dashboard, which gives a full view of their app’s progress starting at the development stage.

According to Applause CEO Doron Reuveni, “Modern app quality is no longer just a developer or QA problem; it’s a CIO problem, a marketing problem, a sales problem and a CEO problem. As Applause, we bring together a range for testing services and app quality tools to enable companies to achieve this.”

Developers of mobile apps can select the Applause products and services they need, allowing them to customize their experience instead of having to buy what they do not require.

Consumers have little interest in mobile wallets, seeing them as relatively useless

In the U.S., consumers are finding the concept of mobile wallets difficult to understand. For several years, people have been using their smartphones and tablets for a variety of activities, including hailing cabs, purchasing products online, and reviewing products and services that they are interested in. For the most part, mobile wallets are never used for such activity, which has left many people wondering why these platforms are being so heavily promoted by companies participating in the mobile commerce space.

Wallets may not offer consumers the services that they are interested in using on a daily basis

Mobile wallets are quite straightforward in their purpose. These platforms are meant to serve as digital counterparts to physical wallets. As such, they store the financial information of their users as well as a wide variety of other digital content. All of this information can be easily accessed by users of mobile devices, but this convenience has done little to wind over the hearts of consumers. Those finding mobile wallets unnecessary are not able to see what these platforms offer than traditional wallets do not.

Falling support for wallet platforms may have a negative impact on mobile commerce

The relative malaise that people seem to have with mobile wallets has had an impact on mobile payments. Many companies specializing in mobile commerce have placed their hopes on mobile wallets. If these platforms are not being used, consumers are not likely to be making mobile payments. There are mobile commerce services that are not associated with wallet platforms, but many of the largest companies working in this sector are pushing for consumers to embrace the concept of mobile wallets.

Merchants are showing relatively low interest in mobile wallet platforms

Consumers are not the only ones that are showing disinterest in mobile wallets, of course. Merchants also have yet to be won over by the capabilities of wallet platforms. Many of these merchants are somewhat interested in mobile payments, but are not willing to support wallet platforms in order to accommodate mobile consumers.