Tag: mobile app

Alt12 launches new mobile commerce platform

| November 24, 2012

 

Alt12 taMobile Commerce Mobile App for Mothersrgets mothers with new platform

Alt12 Apps, a family-oriented mobile application developer, has announced the launch of a new mobile platform designed specifically for mothers. The company is behind some of the most popular family-oriented applications currently on the market, such as Kidfolio and BabyBump, and is looking to make a strong entry into the burgeoning mobile commerce industry. The new platform is meant to help mothers find products that they may be interested in.

Platform opens the way for mobile commerce

Alt12 has developed a mobile commerce platform that will be integrated with its portfolio of mobile applications. Downloading one of the company’s applications will allow entry into an innovative mobile store that is designed to allow consumers to participate in mobile commerce in a convenient way. The store is curated to appeal specifically to mothers with children of all ages. Alt12 believes that the platform will provide mothers with a positive shopping experience and allow them to find  the products they are most interested in.

Mothers will have access to expansive inventory of products

Currently, the Alt12 mobile store boasts of more than 600 products from a wide variety of companies. Consumers can browse these products in a variety of categories that are suited to their needs. Tech-savvy mothers will be able to find high-tech cameras and gadgets that they can use with their children, while those that are more interested in convenience will find a wind range of products that help make their lives easier.

Alt12 launches platform in time for holiday season

Alt12 is posed to launch the new mobile commerce platform ahead of the holiday season as a way to ensure maximum engagement with consumers. The company has developed holiday-specific features for the platform that will provide users with gift ideas. The company may be able to find significant success through its new platform if it can convince its key demographic that mobile commerce is a much more convenient way to shop and make purchases.

Vodafone teams with Visa to expand mobile commerce

| November 23, 2012

 

Vodafone to launch new mobile commerce application in 2013

Vodafone Australia, oneMobile Commerce Visa and Vodafone Partnership of the country’s leading mobile network operators, has teamed with Visa to launch the Vodafone SmartPass, which will be available to consumers next year. Vodafone has taken note of the growing interest Australian consumers are showing in mobile commerce and is taking steps to provide consumers with new service that align with the demands of customers. Visa is also keen to meet the rising demand for mobile commerce and has been working to develop a platform that consumers can use to make payments with their smart phones.

Application allows for mobile purchases

The Vodafone SmartPass is a mobile application developed for the Android platform. The application allows users to make purchases using the financial information associated with a prepaid account. Though the Vodafone SmartPass can access the information associated with this account, the application does not create the account itself. Consumers will need to attain an NFC-enabled SIM card from Vodafone in order for the application to work properly.

NFC SIM card adds extra layer of security

The NFC SIM card contains a blank account that can be filled with cash from consumers. This is meant to add an extra layer of security to the platform, addressing some of the concerns consumers have had recently regarding the overall safety of mobile commerce. The prepaid account is not capable of drawing money from an existing bank account. As such, consumers will need to manually refill their accounts if they make regular purchases, or they can set up a specific date when their account will be filled automatically, per approval.

Scarcity of NFC-devices may slow growth of mobile commerce

Minor purchases can be made with a simple wave of a smart phone, while larger purchases will require additional authorization. Vodafone and Visa expect that mobile commerce will continue to generate hype and become a more popular practice amongst consumers. NFC-enabled mobile devices are still rare, however, so the growth of mobile commerce may be slowed until these devices become more available to consumers around the world.