Tag: mobile app

CoffeeTable app becomes universally available for all iOS devices

 

CoffeeTable app iOS DevicesCoffeeTable now available on iPhone

CoffeeTable, the highest ranked catalog shopping application for the iPad, is now universally available throughout the iOS platform. The application launched for the iPhone this week, making it widely available to all iOS consumers. The move was made in time for the holiday season, with CoffeeTable developers believing that the application will be a major boon for consumers that enjoy mobile shopping. Indeed, mobile shopping has become a well loved concept amongst many consumers all over the world, thus placing CoffeeTable in an ideal position to appeal to these consumers.

Holiday season sees increasing interest around mobile shopping

The holiday season is rapidly approaching and retailers are preparing for one of the most important days of the years: Black Friday. The day after Thanksgiving is a time when retailers provide consumers with major discounts, deals, and special offers as a way to entice their patronage. For many retailers, a good showing during Black Friday could make up for an entire year of poor performance. With consumers becoming more connected to their mobile devices, retailers are beginning to target the mobile sector as a way to see further gains during the holiday season.

CoffeeTable app provides consumers with wide range of products

CoffeeTable is one year old this week and is keen to celebrate this occasion by becoming more widely available to consumers. The application aggregates catalog content from a wide variety of retailers, allowing consumers to browse products they may be interested in. Consumers may then purchase these products through either a mobile commerce platform, or an e-commerce website. Retailers may see a significant increase in traffic through the application on Cyber Monday, the equivalent of Black Friday for the electronics and technology sectors whose businesses reside online.

Mobile shopping may dominate holiday season

Mobile shopping is expected to play a large role during the 2012 holiday season. This is largely due to the growing number of consumers who have become enthralled with smart phones and tablets. These consumers are finding it more convenient to use their mobile devices to buy products, and these devices may become particularly useful for those that want to avoid the large amount of traffic they might see on Black Friday at local stores.

 

Augmented reality may have a bigger role to play in mobile commerce

 

Augmented reality set to mesh with mobile commerce

Augmented reality isAugmented Reality often considered to be a technology that primarily inhabits the realms of marketing and entertainment. In these two fields, the technology has become exceedingly popular. As augmented reality becomes more popular amongst consumers, retailers are beginning to see the potential of the technology beyond marketing and entertainment. A new survey from the Cardinal Group, a leading provider of shopping technology and security solutions for the retail industry, suggests that mobile commerce may soon merge with augmented reality.

Interactive technology growing beyond marketing and entertainment

Augmented reality often garners acclaim because of its dynamic nature. The technology can be used to bring a wide range of digital content to life with high definition, 3D displays. Consumers have come to enjoy the technology for this reason, showing favor for mobile applications that employ augmented reality in an entertaining and practical way. As consumers become more reliant on their mobile devices, augmented reality may begin playing a larger role in the field of mobile commerce, which itself has already become rampantly popular with consumers.

New survey shows consumers are interested in mobile commerce and augmented reality

According to the survey from the Cardinal Group, 55% of shoppers have downloaded a mobile application onto their device, with 51% of these consumers having made a purchase through such applications at some point in their life. The Cardinal Group also employed an augmented reality mirror, called the Virtual Fashion Mirror, at a recent London event, which was used by 87% of those attending. The survey also shows that consumers are growing increasingly interested in the capabilities of augmented reality in mobile commerce.

Future of mobile commerce may become more dynamic

Augmented reality could potential bring a new dynamic to the world of mobile commerce. The retail industry uses augmented reality to sell products in a limited capacity through virtual fashion mirrors similar to the one used by the Cardinal Group. These applications of augmented reality have proven effective in the past, but how the technology will be incorporated into the future of mobile commerce has yet to be seen.