Tag: mobile app

The co-founders of the company, David Tisch and Alan Tisch feel that high fashion is headed to smartphones.

Although mobile commerce has seen a considerable amount of resistance when it comes to the willingness of consumers to start using it, the barriers that have been standing in its way appear to be coming down and a growing number of shoppers are choosing their smartphones and tablets for making online purchases.

This being the case, the co-founders of Spring are now hoping to continue the trend with a whole new m-commerce experience.

David Tisch, one of the Spring co-founders, said that “Every single transactional property on mobile—whether that’s Uber, or Hotel Tonight—is lowering the barrier to make significant transactions on your mobile phone.” The company is now betting that this will continue as he and the other co-founder, David’s brother Alan Tisch, are trying to use Spring – an app that was launched this fall – to try to bring the fashion world onto the smartphone screen. The goal is to provide the experience of a shopping mall on the tiny screen of a cell phone or tablet.

This mobile commerce app experience currently represents over 250 brands from the fashion world.

The majority of the brands on Spring are within the mid-label category, but there are some high end and lower end options represented there, as well. Approximately half of the products that are carried by the app are within the price range of $100 to $500. However, they feel that they are differentiating themselves through the other half of their m-commerce offerings, which provide a massive selection from the lower ends and high ends of fashion.

According to Caroline Brown, the CEO of Carolina Herrera, one of the labels on Spring, “I think that the expectation of customers today for an important brand is that you have to be present on all those channels.” She went on to say that the time has arrived in which it is simply not acceptable to fail to be present over mobile commerce channels. For Spring, this is only the jumping off point as they want to create not only a presence, but a highly desirable experience for shoppers, at the same time.

According to a recent ABI Research study, these applications are ready to be transformed for the better.

The results of a new study by ABI Research have been released and have shown that as new powerful players such as Samsung, Google, and Apple make their way into the mhealth space, the apps in this category are getting ready to undergo a considerable transformation.

Over the last two years, the movement in these health and fitness based apps has held limited continuity.

A study that spanned two years showed that mhealth apps on the iOS and Android platforms have seen quite a low level of continuity in terms of popularity. As a whole, the popularity of applications is split between the range of the functionality and of the vendors. As this specific market begins to mature, however, it is increasingly believed that there will be a transformation of the apps that make it up.

Mhealth apps will become more important to the sharing of health care data and will link to many types of service.

The ABI Research study showed that it will be more commonplace for mobile health apps to be used by patients to share health data with doctors. Moreover, it will be used by way of a range of different connected platforms and devices, for that matter. Platforms will include those such as Google Fit, the HealthKit from Apple, and Epic MyChart, among others.

According to the ABI Research Principal Analyst, Jonathan Collins, “In both categories there has been a good deal of variation between the most popular apps—from quarter-to-quarter and between iOS and Android.” At the same time, Collins explained, there remains a widespread consensus when it comes to the types of mobile apps that are the most popular and that continue to build the drive toward data integration that is collected by way of wearable technology devices. This creates an overall environment in which there are many different players.

At the moment, mhealth apps are headed in a direction toward tracking activity and assisting an individual in meeting his or her general health needs. That said, within the medical category, itself, there is a growing interest in those that will provide medical service connections as well as information.