Tag: mobile advertisments

The channel has become an important area for advertising across many different sectors.

A recent report from Competitrack has revealed a considerable amount of new insight about mobile marketing and its popularity among not only the largest industry giants, but also the rest of the leading brands in the country.

The study looked into the advertising trends among the leaders of the environment of the American marketer.

They also determined that among the top 100 advertisers in the United States, 94 percent were enhancing their overall advertising by including mobile marketing of some form in the mix during the last year. The report from Competitrack also showed that among those who were using smartphone and tablet targeted channels, all had run an ad within the last nine months.

The report also indicated that mobile marketing is being used by the majority of the popular brands.

While it is important to note that the behemoth brands including Toyota, Google, and Amazon were using mobile marketing, it was also noted that 64 percent of the leading one thousand brands were also using advertising over this channel during that same period of time. This is a clear indicator that the method is not simply exclusive to the companies that are the largest in size.

The report also pointed out the importance that mobile marketing has brought to creativity in advertising. It indicated that 85 percent of creatives from their sample had been developed specifically for the smartphone and/or tablet channels and were not simply remanufactured ads that had originally been designed for other areas. Unique content is a high priority in mobile.

The report identified the leaders in mobile marketing based on the number of unique creative ads that they were running. They included: Google, Amazon, Toyota, Verizon, Microsoft, AT&T, Bank of America, Home Depot, Target, and Progressive Insurance. It stated that advertisers in a broad range of sectors were using these techniques. However, it also indicated that there were some that applied it at a greater rate than others. “Top categories of advertisers using mobile advertising include retail, entertainment & media, technology, travel & tourism, and automotive advertisers.”

Mobile commerce is beginning to blend with marketing

Mobile technology is beginning to have a major impact on marketing and commerce around the world. Consumers are beginning to rely more heavily on their smartphones and tablets, allowing them to participate in commerce in new ways and experience advertising in a way they never have before. A new report from the Yankee Group aims to highlight the affects that mobile technology is having on these two fields. The report addresses the emerging trends that are being seen in the mobile commerce and mobile marketing arenas.

Report highlights the poor performance of loyalty programs

According to the report, some 40% of consumers make use of some kind of mobile shopping application or mobile coupons. While consumers are interested in shopping apps and coupons, the mobile loyalty programs that exist today are not having the impact on consumers that brands are hoping for. The report suggests that brands will have to take the mobile space more seriously if they want their loyalty programs to succeed in the future.

Mobile marketing beginning to play a bigger role with larger companies

The report also notes that mobile marketing is beginning to play a major role with large companies. These companies have taken note of the increasing importance of mobile technology and have been making moves to engage consumers in a new way. These companies have also been showing strong interest in mobile commerce, and some have begun to introduce marketing elements into their mobile commerce applications in order to better engage consumers.

Mobile commerce set for rapid evolution in the future

The report suggests that mobile commerce is set to evolve at a rapid pace. That is to say that mobile commerce may operate in a different fashion than it does today. New regulations and business practices could make mobile commerce more convenient for consumers. The report suggests that the further integration of marketing, as well as social networking, with mobile commerce is likely to continue well into the future.