Tag: mobile advertisments

Mobile marketing expected to reach new heights during the summer

Mobile marketing is expected to go into high gear in the United Kingdom in the coming months. Some 17 million consumers throughout the country will be receiving targeting advertisements throughout their mobile devices as major retailers and telecommunications operators begin working together over the summer. Vodafone, EE, and O2 are the country’s largest telecommunications companies and each has been working with large retail brands to launch new mobile marketing campaigns.

Weve to lead massive mobile marketing push

These three companies have pooled a great deal of data into a single platform that they are calling Weve. This joint venture organization is meant to leverage this consumer data in order to deliver very direct advertisements to very specific demographics. The data used by Weve is comprised of age, gender, mobile device details, and other such information that could determine the type of advertisements a consumer sees.

Weve to bid for mobile advertising space

During the summer, Weve will be bidding on mobile advertising space. The organization is eager to purchase space on various mobile applications and websites, but has a keen interest in mobile games. These games are enjoyed by a vast number of consumers throughout the United Kingdom and constant exposure to these games means constant exposure to mobile marketing. Mobile games may be the best avenue for the organizations marketing endeavors, but they do not encompass Weve’s overall interests in mobile marketing.

Weve receives regulatory approval from EU

Because Weve makes use of data collected from consumers, there have been concerns regarding privacy and how this data is being used or shared with others. In November of last year, the European Union granted regulatory approval to Weve, suggesting that the organization is not using consumer data in any way that could be considered malicious. Moreover, the data collected by Weve is entirely anonymous, with no personal details, apart from age and gender, being accessed by the organization.

Shops are finding empowerment in the ability to advertise and promote through consumer smartphones.

Double Linx has just released a new report that has pointed out that mobile marketing is providing small businesses with the opportunity to experience much faster growth than they have without it.

This point was underscored in the study when it occurred over the use of top social media channels.

The report suggested that if a business fails to take steps into mobile marketing, its potential may not be as great. The reason is that there will be an entire world of Facebook, Google+ and Twitter fans that may not be reached at all, even when they are each holding a device that could be used to communicate with them all at any given time.

The report says that 80 percent of small businesses who use mobile marketing see new business growth.

The publication drew attention to the results of a Web.com Group study that indicated that four out of every five small businesses employing mobile marketing techniques have also experienced increases in the levels of their new business. This is similar to the findings that have been produced by IDC, which have suggested that Facebook is holding its position as one of the leading three purposes for which consumers use their smartphones.

Similarly, over 70 percent of all of the people from the IDC survey had used Facebook that day. The majority of them used their devices to access the social network several times per day.

The Double Linx report said that “The results have surprised some given the sheer volume of use the networking site has, and indicates that the group of Facebook users provides a huge growth opportunity for a wide array of businesses who have the savvy to utilize the survive properly.” It went on to say that the number that go on to take advantage of this mobile marketing opportunity above and beyond the basics and take off above that point will be the ones that will see the largest growth in their business demographic.

They pointed out that mobile marketing will become a central part of the success of the businesses that use it.