Tag: mobile advertising

ZooZ combines mobile payments and advertisements

ZooZ, a mobile payment startup, has some ambitious plans when it comes to mobile commerce. Consumers are becoming more integrated with mobile technology, which has made them prime targets for advertisements online. Because these consumers are showing a strong interest in shopping online using their mobile devices, advertisements designed to engage these consumers through such platforms have been quite successful in the past. ZooZ believes that it can increase click-to-buy conversions associated with mobile advertisements with its new mobile payments system.

In-ad payments could streamline mobile commerce

ZooZ has unveiled its new in-ad mobile payments system. The system is designed to work with visible banner advertisements, which are commonly found in a wide variety of mobile applications. When a consumer clicks on these ads, a ZooZ checkout window opens and prompts the user to enter their financial information. This information is used by ZooZ to processes financial transactions. Once this information has been stored, future purchases can be made with just a tap of the finger.

ZooZ aims for convenience

This new system is a spin on the increasingly common in-app purchases that have been swarming the mobile space. These in-app purchases are meant to encourage consumers to participate in mobile payments in some way. ZooZ believes that advertising and mobile commerce can be combined to create an effective mobile payments system that is both convenient for consumers and lucrative for the companies that rely on such systems.

Company could break new ground in mobile commerce field

ZooZ recently rose more than $2 million in its Series A funding, showing that it has acquired a significant amount of support from investors interested in mobile payments. The company has been working to break new ground in mobile commerce by offering innovative services that are yet uncommon in this sector. The company’s new in-ad mobile payments may be a good way to streamline mobile commerce and make it easier for consumers to purchase products they are interested in quickly and efficiently.

A grocery store in the country used a smartphone friendly campaign very effectively.

Although mobile marketing in store has become an increasingly common occurrence in the United States, this has not yet become the case in Indonesia, although a grocery store there has now shown that it can be accomplished very effectively and successfully.

Over 1,000 people visited the smartphone friendly website every day throughout the campaign.

This has shown that the Indonesian marketplace does have room for successful mobile marketing campaigns such as those that are produced with American shoppers in mind. For instance, Staples is actively encouraging shoppers to download its app and use it in store in order to obtain a larger number of savings opportunities.

That company uses mobile marketing at the checkout counter to advertise the app and its benefits.

When shoppers use that app to check into a store, he or she can receive mobile marketing offers while they’re right there in front of the products. This can include discount opportunities such as coupons that can be used during that specific trip to the store. Other similar techniques that have been used by retailers include QR codes that can be scanned for coupons and discount opportunities, or texting a special word to a short code for similar offers.

The Matahari Food Business in Indonesia is taking advantage of this same type of mobile marketing technique and is spreading the trend across the country in its 90 different retail outlets. During a three month trial that was held in those stores in the country from October through December, last year, shoppers were encouraged to enter a short code into a specific kind of search engine – a TMS search – which is specifically designed for smartphone advertising campaigns.

Once the short code is entered into the mobile marketing search, the consumer is redirected to the smartphone website for the Matahari Food Business, where various special offers such as coupons and discounts become available to users who register for free by entering their name, gender, age, mobile number, and email address. With that information, the offers made to the consumer can be selected specifically for that individual.