Tag: mobile advertising

The results of the study that was conducted by ReportsnReports are promising for the channel.

A new mobile marketing report has just been released, which indicates that the channel is now primed to produce tremendous revenue generation opportunities for app developers and others in the smartphone and tablet industry over the next few years.

It looked into several different areas and produced a number of projections for seven years of growth.

The mobile marketing report was called “The Mobile & Tablet Advertising Market: 2013-2020”. It suggest that the channel will be an important form of advertising for generating revenues for app developers, mobile platform providers, advertising networks and Mobile Network Operators (MNOs) over the next seven years.

At the moment, mobile marketing remains in its infancy, but it is now set to take off.

Currently, as the mobile marketing space begins its popularity, it is responsible for approximately $17 billion in revenue every year. The increase in the penetration of smartphones and tablets has considerably increased the number of potential viewers of a given campaign. For that reason, companies are now starting to boost the advertising that they are creating for these devices that are taking an ever larger amount of a user’s time every day.

The ReportsnReports.com study indicates that by the end of 2020, advertising over tablets alone will bring in over $27 billion in revenues worldwide. This will follow a CAGR from 2013 to 2020 of almost 30 percent.

Additional key findings within this mobile commerce report include:

• Growth in click through rates and increased user penetration will cause the tablet segment to overtake the mobile marketing revenues generated by smartphones.
• Once 2020 comes to a close, tablet advertising is expected to bring in over $27 billion in revenue worldwide, and there will be almost 600 million tablet shipments per year.
• Mobile marketing over video will outperform all other categories of apps in terms of the rate of growth. From 2013 to 2020, it will grow at an almost 23% CAGR and revenues from the advertising will make up about $5 billion in that last year.

The alliance between the two companies is estimated to be worth approximately £500,000.

A cross portfolio contract is bringing Weve – the m-commerce platform that was created by Vodafone, O2, and EE – together with Heineken UK in a mobile marketing campaign to target smartphone carrying consumers.

This is one element of a larger deal worth a half of a billion pounds that is meant to expand Heineken’s m-commerce presence.

The alcohol company is hoping that it will be able to broaden the reach of its ads throughout the smartphone channel with this mobile marketing partnership. It was negotiated by Starcom MediaVest Group and will be reaching all of the brands from Heineken, including Fosters, Strongbow, and Bulmers. It will be launching its campaigns throughout July and continuing them throughout the remainder of the year.

Heineken has been growing its focus on mobile marketing as it grows its presence on the smartphone channel.

The company is especially looking focused on the “always on” environment that involves mobile marketing through messaging. This new partnership represents a continuing increase that has been occurring year over year in its investments into this space. The reason is that it has found that the brands that have been concentrating more on smartphone advertising and on being tech savvy are those that are gaining a much more meaningful access to consumers and that are achieving a richer audience insight level.

Senior brand manager from Heineken UK, Lynsey Hurst spoke of this new mobile marketing deal by saying that “The opportunity with Weve is unique and is naturally full of innovation, Weve are uniquely positioned in the market, both in terms of targeting capabilities and detailed audience understanding, they are therefore a perfect partner for our brands to be working more closely with.”

It was also revealed that Weve and Heineken will be working together on focused research in order to be able to measure the value of their mobile marketing strategies and campaigns. It will also be monitoring the impact made on the sales data by their central off-trade and on-trade partners. The goal is to be able to gain a much better understanding of the techniques and hone the strategy in the most effective and efficient way.