Tag: mobile advertising

India’s mobile ad impression volume has grown by over 200% since 2013.

According to Opera Mediaworks’ State of Mobile Advertising report, since July 2013, India’s mobile ad impression volume has increased by 260%, making the country the most powerful driver in the Asia-Pacific market in this field, and the record growth is largely due to the rise in smartphone users.

Android is, without a doubt, the dominate platform in India.

There has been a huge shift across the country, with Indian consumers advancing from feature phones to smartphones. According to the report, the market is almost completely dominated by Android, which has a 41.7% share compared to iOS’ 0.4%.

The report from Opera Mediaworks learned that social apps and social sites rank as the most popular in terms of usage, which is consistent with the worldwide trend. However, for Indian users in particular, apps, education and gaming sites, and mobile app stores are a close second to the most popular trend.

Simple banner ads are the most common form of mobile advertising used.

Even though the ads that are used the most are common banner advertisements, sophisticated rich media ads are being used more and are finding success. The report found that even though rich media only makes up 3.2% of impression, these ads drive 26.6% of revenue.

Almost half of all ad impression (48.1%) were advertisements for mobile devices and games. That being said, classified ads also made up a significant percentage, with one in five impressions designed for the direct sale of personal transportation, such as bicycles, motorcycles, trucks and cars.

The CEO of Opera Mediaworks, Mahi de Silva, commented that future opportunity was the “biggest trend” that the report identified. The CEO elaborated by saying “Mobile users in India, who have shifted to smartphones, have done so with Android, and we can see that those users are far more interested in categories like News & Information, Arts & Entertainment and Business, Finance & Investing than the India average.”

Among other subjects, the Opera Mediaworks report, which is the leading mobile advertising platform’s first India-focused report, included data on mobile consumption patterns, mobile device adoption, and ad types in the sub-continent.

This form of online and mobile marketing is predicted to grow in popularity.

According to a new report from Juniper Research, the number of eCoupons redeemed will rise almost two times by 2017, increasing from 16 billion in 2014 to more than 31 billion in 2019, and the report claims that redemptions will be driven mostly by mobile coupons.

Many shoppers look for mobile or online coupons before making a purchase.

Print-at-home coupons are not as popular as coupons that can be redeemed online or barcode based coupons that can be scanned and redeemed in stores. The report suggested that consumer behavior is changing. More consumers are engaging in eCouponing and are choosing to search for online or mobile coupons before they make purchases in-store or on the web.

The report cited that on retailer websites, as well as VoucherCloud and other aggregator sites, there was a sudden increase in visits to these site’s couponing sections. Also, the number of consumers storing coupons on devices via wallet apps such as Samsung Wallet, Google Wallet or Passbook, to redeem these digital coupons at a later time, is on the rise.

When mobile coupons or any eCoupon is deployed correctly, this increases CLV.

The Juniper Research study argued that analytics regarding consumer purchase patterns were necessary to enable an increase in Customer Lifetime Value (CLV). According to the report’s author, Dr. Windsor Holden, “Coupons should offer discounts on products that a consumer might be interested in purchasing, rather than those purchased on a regular basis.” Holden added that “Otherwise, coupon redemption represents a loss to the brand or retailer.”

Other report findings included that one of the primary adoption hurdles is many retailer POS lack scanning infrastructure. Moreover, when couponing platforms are integrated with leading social media, this presents considerable opportunity for the delivery of targeted offerings. In addition, the report found that there is less of an opportunity for targeted couponing when high profile data thefts occur because they can lower the uptake of store loyalty cards, which can negatively impact targeted couponing.

Nevertheless, based on what the report has found it is very likely that there will be an increase in the adoption and redeeming of eCoupons and mobile coupons in upcoming years.