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Mobile ad network in the works at eBay

Julie Campbell | September 19, 2014

The massive online marketplace is now getting ready to enter into smartphone advertising in a whole new way.

A new mobile ad network from eBay is slated to launch within the last quarter of this year, giving marketers the opportunity to place their messages within the company’s app.

This is going to provide marketing firms with an opportunity to reach a tremendous number of consumers.

It is estimated that there are around 4.6 million people that use eBay’s mobile app every day. The ability to place a mobile ad in front of those consumers could present a considerable opportunity to advertisers. According to eBay on a new page that it has created on its own website, “For the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey.”

These mobile ad placements will reach consumers right when they are searching for and buying products.

Mobile Ad Network - eBay According to the company’s own stats, users of the eBay mobile app spend an average of 150 minutes on that application every month. Comparatively, the application of the closest competitor (which was not identified on the site) saw only 47 minutes of use in the average month.

The website stated that advertisers will be able to place their ads to be displayed cross-channel, including a range of different mobile devices such as tablets and smartphones. In order to be able to place the advertisements, eBay is working with Triad Retail Media, which is a firm based in St. Petersburg, Florida.

This new network is designed to help marketers to be able to improve the targeting of their ads as the eBay app requires its users to log in, which means that the app is able to track the behavior of the user within that app. This helps the company to be able to ensure that the mobile ad options selected for a given user are likely to be relevant to that individual. This, according to the head of display advertising at eBay, Stephen Howard-Sarin. He explained that “We know what these people bought, what they looked for, what they want to buy,” and that “We know exactly who the users are, so we know that the targeting will be relevant.”

Mobile marketing sees a record 260 percent growth in India

Rebecca | September 18, 2014

The fastest growing smartphone market in the world is seeing tremendous advertising increases.

According to recent data, the volume of mobile marketing is growing faster in India than anywhere else in the world, having risen by 260 percent year over year in July 2014.

Comparatively, the Asia Pacific region, which is geographically larger, saw less than half that growth.

The same data showed that the Asia Pacific region saw a respectable mobile marketing growth, but it was 70 percent, which is still considerably lower than what was experienced in India. This has caused a considerable amount of attention to be turned toward the country when it comes to advertising over smartphones. The reason that many have credited to the massive growth rate of advertising over this channel has to do with the fact that the market for this mobile device, as a whole is growing the most quickly in India.

Device users are switching from feature phones to smart phones, which is causing a mobile marketing traffic spike.

India Mobile Marketing Increases by 260 percent The changing of the mobile devices in the hands of the public in India is leading to a transformation of the advertising marketplace. This, conclusion, and the data that lead to it, were the result of an analysis conducted by Opera Mediaworks, an ad platform based in San Mateo, California. The firm published the results of its research in a report entitled “State of Mobile Advertising”.

The report also revealed that when it comes to device tracking, the Android share of the market in India is 41.7 percent. Devices based on iOS have a tiny share of the market, with Apple devices representing only 0.4 percent. That said, it has been shown in other reports that the share of the market does not necessarily directly determine the size of the revenues that are brought in by that share.

The mobile marketing report from Opera Mediaworks indicated that both apps and social sites are at the top of the list when it comes to the types of media used for advertising to Indian consumers. This aligns with the trends that are being recorded throughout the world.