Tag: mobile advertising

Mobile Ad-Spending Market in the US to grow at a CAGR of 29.07% during 2014-2019. The Report “Mobile Ad-Spending Market in the US” has been prepared on the basis of an in-depth Mobile Ad-Spending Market in the US analysis with inputs from team of industry experts. It Includes Mobile Ad-Spending Market in the US growth prospects along with market landscape in upcoming years. The report also covers discussion on the key vendors operating in the Mobile Ad-Spending Market in the US Space.

Mobile Ad-Spending Market in the US 2015 Global Trends, Market Size, Share, Price, Segmentation, Research Report and Forecast 2015-2020.

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Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

The report Mobile Ad-Spending Market in the US Industry provides a comprehensive analysis of the Mobile Ad-Spending Market in the US.This report also includes detailed segmentation of the Mobile Ad-Spending Market in the US. The leading sector, emerging sectors, along with their growth statistics have been mentioned in the report.

After a deep overview of the Mobile Ad-Spending Market in the US, the report analyzes the market dynamics. This report also include the top drivers supporting market growth as well as the key restraints hampering market growth.

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Additionally, the report also states the threats ass well as opportunities that companies in the market need to look out for. The most influential trends that will shape the market during the forecasting horizon are also covered in this report. Current market development trends like a partnerships, collaborations, M&As etc., have also been discussed in detail in the report.

Players in the Mobile Ad-Spending Market in the US are aiming to expand their operations to emerging regions. An in-depth supply chain analysis in the report will give readers a better understanding of the Mobile Ad-Spending Market in the US.

Key Vendors

• Flurry
• Millennial Media
• MoPub
• Pandora

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Important Questions Answered in report:-

What will the expected Compound Annual Growth Rate For “Mobile Ad-Spending Market in the US”?
What will the Mobile Ad-Spending Market in the US size be in 2019?
What is driving this market?
What are the challenges related to Mobile Ad-Spending Market in the US growth?
What are the key market trends?
Who are the key vendors in Mobile Ad-Spending Market in the US area?
What are the market opportunities?
What are the strengths as well as weaknesses of the key vendors?
Which are the threats faced by the key vendors?

Mobile adoption is driving the growth of the e-commerce market

E-commerce is growing more important to the global market, with the growth of the e-commerce market being driven by the rapid adoption of smartphones and other mobile devices. A new report from OtherLevels, a mobile marketing software developer, has found that marketing in the mobile space is beginning to play a larger role in expanding the e-commerce market. Mobile commerce, in particular, could see significant gains through better marketing techniques.

Report shows that mobile ad spending is on the rise

The report contains data analyzed by Digi-Capital and shows that mobile commerce is expected to become the primary source of mobile revenue for retailers and other businesses by 2017. Consumers applications are expected to generate some $74 billion by 2017, and advertisers are beginning to see these apps as a promising opportunity to engage consumers. The report shows that mobile ad spending will reach $42 billion by 2017. Mobile ads are becoming a very effective way to engage consumers, especially those that would be willing to use their mobile devices to shop for and purchase products online.

Consumers respond better to more engagement

In order for advertisers to effectively engage consumers, they will need to become more adept at timing their campaigns so that they reach those that are in the mood to shop with their mobile devices. OtherLevels examined five test groups, representing certain demographics of mobile shoppers, and found that inconsistent marketing campaigns can inspire disinterest in consumers. The report found that a steady flow of messages from marketers led consumers to use their apps more often and shop at greater frequency. Poorly times messages, however, had the opposite effect.

Mobile marketing continues to prove effective for businesses

Mobile marketing has become a very powerful tool for businesses due to the large number of consumers that have come to rely on their smartphones and tablets to shop online. Better marketing strategies may ensure that businesses have the ability to properly engage mobile consumers, who have shown themselves to be somewhat fickle when it comes to connecting with companies.