Tag: mobile ads

Mobile marketing earnings at Facebook look good

| May 6, 2013

Facebook Mobile MarketingThe social network reported very strong revenues through their smartphone ads for Q1 2013.

Facebook reported, this week, that its mobile marketing generated powerful earnings through its smartphone ads throughout the first quarter of this year, producing a meaningful revenue for the company that has been seeing its ups and downs since it went public.

In fact, the social network giant posted its net income as $219 million for the first quarter.

That represents an increase of approximately 6 percent over the year before, as the first quarter in 2012 saw a net income of $205 million. The earnings that were reported excluding items from Facebook were $312 million. This is the equivalent to 12 cents per share.

That figure is considerably higher than the mobile marketing results that were seen in 2012.

Last year, including the mobile marketing at Facebook, the company reported a net income of $287 million. According to Thomson Reuters, this year’s achievements were off by a penny from the estimates that were made by Wall Street.

The latest CNBC report stated that the quarter the year earlier had reported mobile marketing revenue of $1.06 billion, and that this figure increased by 38 percent in this year’s quarter, when it reached $1.46 billion. That was able to beat the forecasts that had been made for the quarter, which had typically been for $1.44 billion.

It was Facebook’s complete advertising revenue, not just the mobile marketing earnings, which drew the most attention during the company’s announcement. They saw a 43 percent increase over the total that they had experienced at the same time the year before.

Mobile marketing revenue was estimated to have represented about 30 percent of the total advertising income that was earned by the social network within the quarter. Facebook has been investing exceptionally heavily in the smartphone and tablet channels in order to boost its earnings. This has become an especially large focus since it first went public. Now, investors are beginning to see the initial and ongoing results of these efforts and this broader focus for the advertising earning strategies that have been put into place and that continue to be developed.

Mobile marketing is providing small businesses with improved opportunities

| April 27, 2013

Mobile Marketing Small BusinessShops are finding empowerment in the ability to advertise and promote through consumer smartphones.

Double Linx has just released a new report that has pointed out that mobile marketing is providing small businesses with the opportunity to experience much faster growth than they have without it.

This point was underscored in the study when it occurred over the use of top social media channels.

The report suggested that if a business fails to take steps into mobile marketing, its potential may not be as great. The reason is that there will be an entire world of Facebook, Google+ and Twitter fans that may not be reached at all, even when they are each holding a device that could be used to communicate with them all at any given time.

The report says that 80 percent of small businesses who use mobile marketing see new business growth.

The publication drew attention to the results of a Web.com Group study that indicated that four out of every five small businesses employing mobile marketing techniques have also experienced increases in the levels of their new business. This is similar to the findings that have been produced by IDC, which have suggested that Facebook is holding its position as one of the leading three purposes for which consumers use their smartphones.

Similarly, over 70 percent of all of the people from the IDC survey had used Facebook that day. The majority of them used their devices to access the social network several times per day.

The Double Linx report said that “The results have surprised some given the sheer volume of use the networking site has, and indicates that the group of Facebook users provides a huge growth opportunity for a wide array of businesses who have the savvy to utilize the survive properly.” It went on to say that the number that go on to take advantage of this mobile marketing opportunity above and beyond the basics and take off above that point will be the ones that will see the largest growth in their business demographic.

They pointed out that mobile marketing will become a central part of the success of the businesses that use it.