Tag: mobile ads

Mobile marketing via word of mouth is critical to success

| May 29, 2013

The social element is necessary for mobile gaming to be able to spread the word effectively.

According to the results of a recently conducted survey, the leading mobile marketing method to spread the word about smartphone games is word of mouth and that gamers often actively take part in this behavior.

In fact, the study showed that word of mouth is the leading method of discovering new game apps.

As much as companies and developers may spend on mobile marketing to make sure that the world will hear about their latest game apps, a study from Applifier has shown that old fashioned word of mouth is still the top method used for new discoveries. Fortunately, those social discussions often occur over smartphones and tablets, helping marketers to maintain their opportunity.

The key is for mobile marketing to encourage the social sharing of the favorite games and apps being used.

Word of Mouth Mobile MarketingAmong the 1,800 respondents to the Applifier survey, the top method of sharing news about the mobile gaming apps that were most enjoyed was word of mouth. In fact, the top three mobile marketing options were all linked to word of mouth in some way.

Of the leading three responses regarding mobile marketing for game apps, 43 percent said that they read the reviews that were left by other users. Another 36 percent said that they heard about new mobile games through friends or family members, including direct discussions, social media, and other forms of communication. Moreover, 25 percent of the respondents said that they actually watched a friend or family member play the game when they saw it for the first time.

Aside from word of mouth, video is also proving to be exceptionally popular and successful in mobile marketing for games on smartphones and tablets. Nearly three quarters (70 percent) of the respondents said that they had viewed an online video about mobile games within the preceding week. Furthermore, 45 percent said that after they viewed the video, they were more inclined to download it immediately afterward. Twenty percent of gamers are considered to be “sharers”, who download many games, play often and for long periods of time, who pay for their games, and who like to share the achievements that they have made, such as tips, scores, and screenshots.

Mobile marketing proves successful in Indonesia

| May 10, 2013

Grocery Mobile MarketingA grocery store in the country used a smartphone friendly campaign very effectively.

Although mobile marketing in store has become an increasingly common occurrence in the United States, this has not yet become the case in Indonesia, although a grocery store there has now shown that it can be accomplished very effectively and successfully.

Over 1,000 people visited the smartphone friendly website every day throughout the campaign.

This has shown that the Indonesian marketplace does have room for successful mobile marketing campaigns such as those that are produced with American shoppers in mind. For instance, Staples is actively encouraging shoppers to download its app and use it in store in order to obtain a larger number of savings opportunities.

That company uses mobile marketing at the checkout counter to advertise the app and its benefits.

When shoppers use that app to check into a store, he or she can receive mobile marketing offers while they’re right there in front of the products. This can include discount opportunities such as coupons that can be used during that specific trip to the store. Other similar techniques that have been used by retailers include QR codes that can be scanned for coupons and discount opportunities, or texting a special word to a short code for similar offers.

The Matahari Food Business in Indonesia is taking advantage of this same type of mobile marketing technique and is spreading the trend across the country in its 90 different retail outlets. During a three month trial that was held in those stores in the country from October through December, last year, shoppers were encouraged to enter a short code into a specific kind of search engine – a TMS search – which is specifically designed for smartphone advertising campaigns.

Once the short code is entered into the mobile marketing search, the consumer is redirected to the smartphone website for the Matahari Food Business, where various special offers such as coupons and discounts become available to users who register for free by entering their name, gender, age, mobile number, and email address. With that information, the offers made to the consumer can be selected specifically for that individual.