Tag: mobile ads

Mobile apps ad partnership spikes Twitter stock price

| February 5, 2015

The micro-blogging social network has taken a heavy focus on advertising on smartphones and tablets.

Twitter experienced a considerable jump in its stock price – initially leaping by over 6 percent – when it announced that it would be adding promoted tweets on third party mobile apps, as well as smartphone friendly websites, as a part of a broader advertising distribution program that it has now launched.

This new mobile advertising strategy is designed to help to broaden the reach of the social network’s ads.

This will allow Twitter to be able to reach into other mobile apps and websites in order to place ads in front of a much larger number of viewers. It will expand the number of potential ad viewers well beyond the 284 million estimated users who actively use the micro-blogging service every month. The first partners that have joined with Twitter in this advertising program include Yahoo Japan and the Flipboard newsreader app.

There are already thousands of brands that advertise on Twitter and they could now benefit from ads on additional mobile apps.

Mobile Apps - Twitter Stock Price IncreaseAccording to a post that Twitter added to its official blog, “For the thousands of brands already advertising on Twitter, these new partnerships open a significant opportunity to extend the reach of their message to a larger audience.”

This announcement was made very shortly before the financial results for the fourth quarter were announced by the company. The stock price has been facing some considerable pressure over the last while. In fact, when compared to its 52 week high point that brought it to $67.24, it has faced a drop of a whopping 40 percent. This meant that the 6.5 percent increase that it saw at the initial announcement of its new third party advertising partnerships was an especially welcome change from the direction that it had been taking.

This is believed to be only the start of the partnerships that will be forming between Twitter and various mobile apps and websites around the world. It will be interesting to watch as new applications come aboard and to view the impact that this will have on the stock price over time.

Mobile marketing is seeing click growth

| January 29, 2015

The number of people who are accessing ads on their smartphones and tablets has been steadily rising.

According to the a new report that was recently published by Marin Software, mobile marketing is seeing a steady improvement in the number of people who are clicking on ads displayed on their smartphone and tablet screens as they browse the web and shop online.

In fact, the number of clicks of those mobile ads has risen to make up about half of the UK market.

The report showed that fifty percent of all of the clicks that were made to online ads came through mobile marketing channels, revealing the importance of tablets and smartphones to advertising online. It also suggests that there could be a time in the near future in which the number of clicks over mobile devices will exceed that of laptops and desktops.

The conversion rates for clicked ads were also quite high, revealing an increased importance to mobile marketing.

Mobile Marketing - Click GrowthAmong all of the people who clicked on ads – regardless of the device that was used – forty three percent who went on to be converted into paying customers were using smartphones or tablets. This showed that people aren’t just using their mobile devices to browse products and read reviews, but they are also making actual purchases and are completing their transactions.

While desktop and laptop computers may have a higher conversion rate than mobile devices, the issue is that the advertising over that channel costs considerably more than it does in the over mobile. That said, regardless of its growth, mobile advertising has been greatly undervalued.

The annual rise in the number of sales that are being generated over mobile devices is being interpreted by many experts in the industry as a sign that the use of laptops and PCs for the completion of secure online shopping will one day move into the mainstream, instead of being something that only the minority of people actually do. The report showed that the United Kingdom was the only location in Europe in which mobile marketing was shown to be less effective than online advertising over PCs and laptops.