Tag: mobile ads

Mobile marketing is about to get a flashier image boost in Google search

| June 9, 2015

The search giant will be replacing its text-only ads with those featuring images, which will likely come with a cost.

Google is going to be changing the way that mobile marketing looks on the device screens of searchers, as it will be changing its text-only search ads in order to include more visually appealing images.

Many have predicted that this feature will likely come with an added price tag for advertisers.

According to the Google AdWords product management director, Bhanu Narasimhan, “Text ads are informative, but there’s not much emotion there.” That said, with the new mobile marketing ads available in the search results, it will make it possible for device users to flip through photos that will feature a product or service. This way, they can see more before they move on to the next step of seeking more product information or even making a purchase or book a reservation – which will be possible directly from the search screen.

This will represent a major step forward from the traditional mobile marketing text ads that blend into the search results.

Mobile Marketing to get cool image boost on GoogleThe hope is to take a major step away from the text ads that can seem to sink right into the background, in order to replace them with a mobile advertising experience that stands out a great deal more with visually appealing features.

That said, brands that would prefer not to shell out the additional money for the mobile ads will still be able to use the conventional text-only option. These will still also include the click to call option that has already been available through Google’s mobile search, but now in the case of the ads with the images, it will help to encourage consumers to actually act on what they see, instead of having their eyes skim right over it.

This service is lightly to help to boost the overall mobile marketing spending that is already experiencing a considerable rate of growth. For example, eMarketer has predicted that this year in the United States, alone, there will be $12.85 billion spent on search ads over smartphones and tablets. That amount will represent a higher amount of spending growth than that of desktop ads.

Display is driving mobile ad revenue over smartphones

| June 8, 2015

New data is showing that there has been a growth of 114 percent in that specific area of earnings.

A new report from the Association of Online Publishers (AOP) and business advisory firm, Deloitte, has shown that mobile ad revenues have driven a growth of 114 percent in smartphone display over the span of the previous 12 months.

The data revealed that there was also a great deal of overall growth in earnings from mobile advertising.

Among UK publishers, there was a growth of 80 percent in mobile ad revenue during this year’s first quarter, when compared to the figure from Q1, last year. According to the report, the main driver of this growth was the rapid rise in smartphone display earnings (114 percent), with tablet display ad revenues rising at a healthy but notably lower rate of 47 percent.

The rate of growth that was seen through mobile ad revenue was considerably greater than that of digital overall.

Mobile Ad Revenue - DataIn the AOP & Deloitte Digital Publishers Revenue Index Report (DPRI), it was stated that the overall increase in advertising revenues was 5.6 percent. That rate is slower than it has been over the quarters previous to Q1 2015. Another area in which there has been a steady and promising source of ad revenue has been in online video, where there was a 17 percent higher growth rate recorded by digital publishers than had been seen during the first quarter of 2014.

The desktop display ad revenues, on the other hand, saw a drop of 6 percent in the first quarter of this year when compared to the same quarter last year. This indicates that some of the market that had once belonged to desktop could be moving its way over to the mobile marketing sector, instead. As media consumption occurs over smartphones and tablets at a steadily growing rate, online publishers are starting to realize how important it is not to miss out on targeting those device owners with their advertising, as well.

This marketing trend does not appear to show any indications of slowing and so it is being predicted by a growing number of firms that the path of mobile ad revenue will only continue in its current direction.