Tag: mcommerce

E-commerce may find innovation in Boston

| January 27, 2013

E-commerce BostonE-commerce advances may be born in Boston this year

E-commerce and mobile commerce entered the new year with a great deal of momentum, much of which was garnered during the 2012 holidays, when consumers took to their mobile devices to make purchases online and through their smart phones and tablets. A new year means more possibilities for e-commerce, which may see significant advances coming out of Boston, Massachusetts. There are numerous companies based in Boston that are developing very innovative approaches to e-commerce that could have a significant impact on the future of mobile commerce.

Companies see promising results in 2012

Many of the companies showing such extreme interest in e-commerce experienced the full potential of this channel during the 2012 holiday season. Boston-based retailer RueLaLa claims that more than 40% of its sales came from mobile devices connecting to its website. Backed by such promising results, many of these companies are looking to establish a stronger presence in the e-commerce world, and some have taken the route of developing new payment systems and technologies to accomplish this task.

Large organizations are moving to develop better e-commerce services

Large companies in Boston have begun making acquisitions of their smaller counterparts in an effort to promote growth and produce better online selling systems. IBM’s Smarter Commerce, an initiative designed to provide market insight in a variety of industries, is currently developing new software that is expected to transform the way companies sell products online. Technology giant Oracle is also making several acquisitions in Boston, including the company’s purchase of ATG and Endeca. These companies are involved in e-commerce technology.

Companies expected to see better results this year than they did in 2012

E-commerce seems to be growing at a rapid place among Boston retailers, with several companies putting more serious focus on how to engage consumers online. This trend is expected to continue gaining momentum until it reaches a peak during the 2013 holidays. Last year, retailers caught a first, extremely promising glimpse of the prospects of mobile commerce. This year, they are likely to be looking to expand on the results they saw during the 2012 holidays.

Mobile commerce to reach new heights in the US

| January 25, 2013

Forrester Research U.S. Mobile Commerce ReportForrester Research predicts healthy growth for US mobile commerce

Forrester Research, a leading market research firm, has released a new report concerning U.S. mobile payments and the growth the sector is expecting to see in the coming years. Mobile commerce has begun to gain momentum throughout the U.S., largely due to the increasing number of NFC-enabled mobile devices and the rapid adoption of mobile commerce being seen among retailers. Consumers have expressed their interest and willingness to participate in mobile commerce, pushing mobile payments to reach new heights.

Report forecasts mobile payments to reach $90 billion in 2017

According to Forrester Research, mobile payments in the U.S. will reach $90 billion by 2017. The firm predicts a 48% compound annual growth rate over the next two years. The firm expects in-store mobile payments, general mobile commerce, and peer-to-peer transactions to be the driving factors behind this healthy growth. The report notes that a strong focus on mobile commerce coming from numerous companies spread across equally numerous industries is raising awareness of mobile payments among consumers. These consumers, in turn, are discovering mobile commerce services that fit their needs and make use of these services extensively.

Retail industry to play major role in growth of mobile commerce

Forrester Research expects to see significant progress made in mobile commerce come from the retail industry. Over the next five year, the firm forecasts that retailers will put more focus on mobile commerce, potentially seeing major benefits from doing so. During the 2012 holiday season, retailers saw major gains from their focus on mobile commerce, with Black Friday and Cyber Monday producing a great deal of profit for many of the country’s large retailers.

Holiday season places momentum behind mobile commerce

The success of mobile commerce during the 2012 holidays generated a great deal of momentum, encouraging retailers to continue or increase their focus on mobile consumers. While retailers are expected to face significant challenges in the years ahead, most of which will come in the form of competition with other retailers, Forrester Research expects that the industry will continue seeing positive results in regards to mobile commerce.