Tag: mcommerce

Keynote Systems has watched this considerable improvement but believes that the retailer could do better.

Since the start of the year, J.C. Penney has seen a considerable upswing in the movement of its mcommerce website on the Keynote Mobile Commerce Performance Index, having added icing to the cake when it made its way into the top ten spot last week.

In the week ending on January 27, the retailer leapt upward by five places.

That week, Keynote ranked J.C. Penney in the tenth spot. This is a considerable improvement over its rank at 21st, which it held at the start of the month. It also helps to show the difference that the department store chain has made to its mcommerce site in order to improve its overall performance. It has been implementing a range of different improvements to the website in order to provide consumers with an improved overall experience and better its score on the index.

The company made significant improvements to its mcommerce site in two critical areas.

These areas were in its successful load time, and in the percentage of times that it was able to fully load successfully. In the most recent week that Keynote issued its ranks, it reported that the J.C. Penney mcommerce homepage was able to load successfully 99.5 percent of the time. The week before, its percentage of successful loads was 99.24.

Furthermore, the retailer was also able to shrink the amount of time that it took to be able to successfully and fully load the homepage. Last week’s average loading time was 9.25 seconds, which was measurably lower than its 9.31 seconds average from the week before that.

While this represents a tremendous improvement in the performance and rank at J.C. Penney’s mcommerce site, the Keynote Systems report did make a number of suggestions that would allow the retailer to jump its rank up to the top 5 positions. They said that the primary focus should be the speed at which the homepage was loading, as its other top ten sites all have a completed successful load speed average that is between 2 and 3 seconds less than the retailer’s most recent achievement.

Bigcommerce marks the increasingly popularity of mobile commerce

Mobile commerce has been a very beneficial force for Bigcommerce, an e-commerce platform catering to small businesses. The platform represents some 30,000 small and medium-sized businesses around the world, many of which have become increasingly interested in engaging mobile consumers. To this end, these companies have been adopting new mobile commerce services. As these companies put more focus on mobile commerce, consumers are becoming more apt to use their mobile devices to shop and purchase products, according to Bigcommerce.

10.2% of 2012 sales were made from mobile devices

Bigcommerce notes that 10.2% of all sales for the companies it represents are coming from smart phones and tablets. This accounts for approximately $84 million in online sales throughout 2012. Sales make through Apple devices, such as the iPhone and iPad, registered $46 million, representing 84% of all online mobile sales during 2012. Bigcommerce notes that the Android platform saw $13 million in sales during the same time period.

Retail industry continues to be a strong supporter of mobile commerce

Mobile commerce has become especially popular within the retail industry. Many retailers had been made aware of the potential gains they could see through engaging mobile consumer several years ago, hence the nearly universal adoption of mobile marketing. Mobile commerce could further these benefits, especially as consumers become more interested in using the smart phones and tablets to shop.

Android may be more plentiful, but not necessarily popular for mobile commerce

The information from Bigcommerce conflicts with information concerning smart phone ownership. Android devices account for 52% of all smart phones in use, while iPhone represent roughly 34%. Bigcommerce notes that the higher number of Android devices available is due to the fact that the platform is licensed to many groups, while the iOS platform is almost entirely exclusive to Apple. Even though the Android seems to be more prevalent, that does not mean that it is more popular in terms of mobile commerce.