Tag: mcommerce

A recent study has shown that affluent consumers use their smartphones to make purchasing decisions.

The results of the research performed by Unity Marketing have now been released and are indicating that merchants targeting high-end customers will want to make a priority of their mcommerce offerings, as over 50 percent of these affluent shoppers use their smartphones to make purchasing decisions.

This represents a doubling over 2011, when only 25 percent of this market was using mobile for this reason.

The report, which was entitled Affluents Online, pointed out that businesses with a target market of wealthy consumers had best create mcommerce websites that are engaging, sticky, and robust, in addition to a strong social media strategy and mobile platform. This effort should, says the report, be considered a necessity, and should no longer be thought to be a convenient option.

High-end shoppers have reached a full integration of mcommerce and online activities into their daily lives.

The report showed that the luxurious lifestyle to which these consumers have become accustomed is steadily increasing the use of mcommerce for various parts of the shopping process. This includes everything from informing themselves regarding products, stores, and brands, and actually making the purchases themselves.

The Affluents Online report was based on a study of nearly one thousand wealthy shoppers. The average income of the respondents was $248,900. The researchers discovered that within this group, 98 percent of the respondents had used the internet for shopping purposes and had made at least one purchase within the 3 month term of the study. On average, the online spending for high-end purchases was $3,702. The average time spent shopping was 5 hours every week.

According to the study’s lead researcher and the president of Unity Marketing, Pam Danziger, affluent consumers had not changed their online habits of paying bills, making dining reservations, making travel bookings, researching purchases, and actually buying goods and services over the twelve months previous to the study. The primary – and quite notable – difference was the shift toward mcommerce, as those consumers used their smartphones and tablets instead of their laptops and desktops.

eBay has high hopes for mobile commerce

Online retail giant eBay believes that mobile is leading a revolution in the commerce sector. According to eBay, this revolution will change the way consumers purchase and search for products around the world. This week, the retailer has unveiled a new three-year growth strategy that has a heavy emphasis on mobile commerce. eBay expects mobile commerce to play a major role in its future business and is working to ensure that it is as accommodating to mobile consumers as it can possibly be.

eBay and PayPal experience heavy activity in the mobile space

eBay has already experiences strong performance in the mobile commerce sector through itself and its subsidiary PayPal. Where eBay is concerned, more consumers are opting to use their smartphones or tablets to shop for products. These consumers are also more apt to purchase products from their mobile device rather than from a PC. PayPal has been reporting a growing number of transactions being made from mobile devices, whether they involve purchasing products or transferring money from one account to another. This activity has built up eBay’s confidence in the mobile commerce sector.

Mobile commerce expected to reach $300 billion by 2015

By 2015, eBay expects global mobile commerce to reach the $300 billion mark. The company notes that this will translate into revenue growth of 50% or more by the end of 2015. Mobile commerce will be behind much of the growth that eBay is expecting to see over the next three years and the retailer estimates that it will be able to beat out its competitors in its given industry. Amazon, which is eBay’s only major competitor, has also been showing strong interest in mobile commerce. Whether eBay will be able to overcome Amazon may depend largely on the mobile commerce plans of the latter.

Consumer interest powering mobile commerce growth

eBay suggests that mobile commerce is becoming more important for consumers as they become more comfortable with the concept. As more consumers get their hands on smartphones and tablets, they are becoming increasingly exposed to the prospects of mobile commerce. As such, they are becoming more likely to purchase products and shop with their mobile devices than they have ever been in the past few years.