Tag: mcommerce

Visitors to American websites are from tablets and smartphones almost half the time.

According to the report that was just published by comScore, 48 percent of the time that is spent at American retail websites comes from mobile commerce traffic originating on tablets and smartphones.

This figure identically reflects the American internet usage share from those devices, at 48 percent.

This is not the first research to makes this type of discovery. An additional recent study, conducted by Monetate, had discovered that mobile commerce made up 21 percent of all worldwide online shopping traffic. It indicated that American consumers are ahead of the curve in terms of focusing this activity through tablets and smartphones.

Another recent report has helped to identify the various reasons that mobile commerce is taking off.

That was conducted by BI Intelligence. They took a deeper look into the numbers that support this considerable growth. They also looked into specifically at areas of mobile commerce that are contributing to the growth, such as smartphone friendly coupons and catalogs.

Though tablet has a strong reputation as being one of the most important devices for mobile commerce, this research didn’t indicate that the contribution from that device was any greater than its ownership level. In fact, if anything, considering that there are 80 million tablet owners in the United States, this research suggested that the contribution was actually less than its availability.

That discovery from BI Intelligence supports what comScore has discovered, suggesting that when all is said and done, it is smartphone shoppers who are spending a larger amount of money over the span of a quarter than those who are hitting the mobile commerce websites using their tablets.

Even though there has been a massive influx of shoppers using mobile commerce, it is still desktop users who will be spending the most, according to this research. It remains the consumers using their laptops and desktop computers who will drop the most money while shopping online. In fact, during the first quarter of the year, they spent an average of $274 each, where the tablet shoppers spent an average of $91 and smartphone shoppers spent $139.

Keynote has noticed a considerable improvement to the retailer’s mobile page load time.

Keynote Systems has noted a reduction of nearly seven seconds from the Sports Authority m-commerce site’s page load time, bringing it down to an average 11.45 seconds, which is immeasurably better than it had been in previous weeks.

This appears to be the result of an important change in platforms that was made by the retailer.

Keynote, a mobile and web performance management firm, recorded a tremendous 6.73 second reduction in the average time that it took to load the homepage of the m-commerce site. This occurred in the week that ended on May 19, 2013, when compared to the week beforehand. It looks as though Sports Authority had been building and hosting its site in-house until that time.

This situation helps to illustrate the importance of hiring m-commerce professionals for site performance.

At the time of the writing of this article, Sports Authority – Internet Retailer Mobile 400 company number 161 – was not responding to requests for comments on the improvements that have been made. The week beforehand, which ended on May 12, Sports Authority’s m-commerce homepage was loading at an average of 18.18 seconds. Furthermore, its site availability, that is, the rate of successful completed loads, was 99.45 percent, according to Keynote’s data.

When the site availability and the load time were combined, the retailer had earned a score of 717 out of a possible 1,000 on the Keynote Mobile Commerce Performance Index. This meant that it took the 20th position out of 30 companies that are included on that index.

However, during the most recent week, the m-commerce load time had been reduced to 11.45 seconds with a success rate of 99.14 percent. This brought its score up to 795 and shot its position on the index up to the 12th spot. According to Keynote mobile performance evangelist, Herman Ng, since the site was switched to a mobile web platform, “the first obvious difference was a dramatic reduction in the total size and the number of objects that constitute the page. This reduction resulted in a vastly improved page load time performance.”