Tag: mcommerce

The post holiday rush caused nine of the top ten sites on the Keynote index to slow down.

The Keynote Mobile Commerce Performance Index has revealed that among the top ten sites, nine experienced slower than normal load times during the week that ended on January 5, as a result of heavy use by shoppers who were looking to find a great last minute deal following the official holiday season.

Shoppers continued to search for deals long after the holiday season had already come to a close.

Retailers experienced continued online sales both online and through mobile commerce as shoppers continued to return. This surge following Christmas and New Year placed considerable pressure on websites, particularly those meant for smartphones and tablets. It also added some strain to wireless carrier networks. The result was that page load times slowed down a little bit, according to Keynote’s data from that week.

This shows that online and mobile commerce holiday shopping doesn’t stop at January 1.

Instead this mobile e commerce trend showed that shoppers will continue purchasing as the sales continue in through the first month of the year. This involves a mix of different types of purchases such as through exchanges, buying at discounted sale prices, or shopping with gift cards that were received at Christmastime.

Each of these individual trends adds its own amount of pressure to the overall mobile ecommerce scene. During that week, the average smartphone friendly site homepage load time among the 29 different retailers that make up the index was 7.62 seconds. When compared to the week before, this was slower by 0.62 seconds.

During that week, Sears Holdings Corp. managed to top the index, with a load time of its mcommerce home page load time of 3.13 seconds. Its success rate was a tremendous 100 percent. This earned the company a very strong 986 score out of a possible 1,000 on Keynote’s index.

This was achieved through a light mobile commerce homepage weight of 61 kilobytes made up of only 8 elements. Typically, Keynote’s recommendation is that a site contain only a maximum of 10 to 12 elements (for example, scripts and images) and that it weigh no more than 61 kilobytes to ensure optimal performance.

MoPowered continues to make progress in the mobile space

Mobile commerce firm MoPowered has announced that it has added 27 new clients in less than two months. The company now accounts for 127 clients and expects its revenue to grow by 33% over what it had been in 2013. According to the firm’s CEO, Dominic Keen, the market for mobile commerce has proven to be quite promising. The company plans to continue engaging mobile consumers aggressively in order to take advantage of positive market trends.

Firm raises $5 million to expand and improve its services for online retailers

MoPowered raised some $5 million in funding in December last year and has been connecting with retailers that are interested in mobile shopping and the mobile space in general. Consumers have become quite reliant on their mobile devices in recent years and many are using these devices to shop online and purchase products. It is becoming more common for consumers to purchase products in physical stores with their smartphones and tablets. Retailers currently appear to favor the online aspects of mobile commerce over its offline potential.

Mobile websites must provide a favorable experience if consumers are to participate in mobile shopping

MoPowered specializes in revitalizing websites and making them more accommodating to smartphones and tablets. Retail mobile sites are often lackluster and provide consumers with a poor shopping experience. Consumers with a poor shopping experience are unlikely to continue using a particular website or service. MoPowered helps ensure that consumers have a good experience with mobile shopping.

MoPowered expected to face strong competition from larger companies in the mobile commerce space

MoPowered has positioned itself to accelerate its acquisition of new clients in 2014. The funding that the company has raised, along with the patronage of new clients, has helped it expand and improve its mobile commerce platform. MoPowered will, of course, have to compete with a multitude of other companies that are trying to engage mobile consumers. Competition may be fierce, as several large organizations have taken a strong interest in the mobile space and plan to continue strengthening their presence therein throughout the coming year.