Tag: mcommerce

Company has plans to continue adapting to changes in the mobile world

T-Mobile has offered mobile devices to U.S. consumers for several years. The company has competed with others in the telecommunications sector by providing nearly identical services that consumers have either fund to be of little value or too expensive for their taste. As the mobile landscape has changed, however, T-Mobile has been positioning itself to play a larger role in the lives of its customers, both current and future. The company has done away with the service contracts that are common among its competitors while also offering to pay the termination fee associated with these contracts for anyone wishing to find a new mobile service provider. Now, the company is looking to establish a stronger presence in the mobile commerce field.

T-Mobile seeks to expand beyond Isis

T-Mobile has already entered into the mobile commerce space through Isis. Along with AT&T and Verizon Wireless, T-Mobile has invested heavily in the Isis platform, which has managed to acquire the support of most of the country’s major financial organizations as well as consumers. While Isis boasts of a great deal of promise, T-Mobile has plans that extend beyond that platform. The company has recently unveiled its Mobile Money service, which seeks to provide consumers with a new way to manage their finances.

Mobile Money service is available for free to T-Mobile customers

The Mobile Money service combines the use of a mobile application with a branded, prepaid Visa card. The service has no fees associated with it and provides consumers with a way to pay for products using their mobile device or a branded card. The service also allows consumers to add money to their prepaid Visa card by taking a picture of a check. The card itself can be used to withdraw funds from more than 42,000 ATMs located throughout the country. All of the service’s features have no fees and there is no minimum balance requirements associated with the branded Visa card.

Mobile commerce begins to play a bigger role in the lives of consumers

T-Mobile has plans to establish itself as a leader in the mobile field, and this involves establishing a stronger presence when it comes to commerce. In the past, the mobile space was primarily concerned with communication. As technology has advanced, however, consumers have begun using their mobile devices for shopping and managing their finances. T-Mobile is keen to adapt with the changes occurring in the mobile sector so that it can remain relevant to consumers.

A poll has now shown that retirees in Canada are likely to have cell phones, though not the latest tech.

A recent report making mobile commerce news has revealed that while the vast majority of seniors living in Canada are now using a cell phone, only a small number of them have changed those mobile devices to the more modern smartphone version.

The Media Technology Monitor report could prove to be important information for marketing and commerce.

The research was conducted over the phone with the participation of 6,014 English speaking Canadians. The interviews were held during the spring and fall of 2013, in order to help to track the trends regarding ownership and usage of mobile devices. This included measuring the movements of these gadgets among those within the senior demographic. For the purposes of this study, seniors were defined as individuals who were 68 years old or older.

Approximately 61 percent of the seniors who were polled said that they owned mobile devices.

In all, there were 774 seniors who participated within this research. Though only 61 percent of them said that they had cell phones, in the younger age groups, a much higher 87 percent said that they carried these gadgets.

Similarly, only a tiny 13 percent of seniors said that they owned smartphones, where a notably higher 63 percent of younger Canadians said that they carried these devices.

Among those that did have smartphones, seniors seemed to prefer iPhones the most, though only just slightly more than Android based devices and BlackBerry phones.

A miniscule 7 percent of the senior participants in this study said that they used their smartphones for connecting to the internet. Younger respondents responded that 54 percent of them connected to the internet using their gadgets. Furthermore, only 2 percent had ever tried to use social media on their devices. Among the younger users, about a third of smartphone users had done so. Around 17 percent of seniors had sent text messages at some point, whereas 76 percent of the other respondents said that they had.

Approximately 12 percent of the seniors polled had tablets among their mobile devices. Most often, this consisted of an iPad.